In this article, we explore the notion of hybrid public service media (PSM) in relation to two interconnected issues: economic and platform hybridity. We examine the creation of PSM content by privately owned, commercially driven independent production companies in the United Kingdom as a hybrid economic arrangement. In so doing, we ask not only whether public service can act as a motivation beyond profit for production cultures and business models, but also whether PSM can be created at a profit without compromising the fulfilment of public service values. In relation to platform hybridity, we study examples of interlinking public service content created, delivered and distributed across multiple platforms (as opposed to merely video-on-demand services). In particular, we are interested in how such multi-platform texts might fulfil public service, but also the way in which multi-platform content creation brings together digital and television production cultures to produce hybrid PSM business models and cultures.
O objetivo deste artigo é dar voz a um público que vem sendo marginalizado no universo dos games: as mulheres. Analisamos de que maneiras um ambiente sexista estaria contribuindo para invisibilizar a participação das mulheres na indústria dos games e no cotidiano das mulheres que jogam? Para investigar essa questão, selecionamos um jogo, o League of Legends (LoL), distribuído pela Riot Games. As perspectivas teóricas percorrem discussões sobre o papel do marketing, das representações de personagens femininas e da predominância de um “boys club”, que contribuem para a exclusão das mulheres. Com base em observações etnográficas e em entrevistas com jogadoras, argumentamos que as empresas desenvolvedoras de games precisam exercer um papel mais incisivo no combate às práticas misóginas.
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