Public library service to the full-time employed is a topic which is sparsely covered in the library and information science literature of the UK. The full-time employed are one of the largest segments in the public library market and, as failure to provide an effective service to this client group is a direct contravention of the statutory duty of public libraries, it is a topic worthy of investigation. Assesses and evaluates current service provision to this large market segment using the marketing mix as an analytical framework. Identifies and discusses the discrepancies between the needs and wants of this client group, and the services which are provided for them. In addition, delineates the barriers to their use of libraries. social, much greater than the cost of its provision and therefore is in the interest of a democratic society [4, p. 142].
Develops an earlier discussion in which the authors argued that the public library service fails in a number of ways to provide an effective service to the full-time employed. Suggests the characteristics of an effective service for such a market segment using the marketing mix framework. The methods examined concentrate on distribution systems which have the potential to minimize cost to the consumer and to maximize timeliness and convenience of location. Contends that such methods fall into three main categories: in-house, outreach and remote access. Examines these three categories of service for their suitability, and considers funding, methods of publicity and the control processes necessary to continuity of service effectiveness.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.