The contemporary development of tourism is characterized by the development of specific forms of tourism, among which is sports tourism. Tourism and sport are two forms of interconnected activities in the sphere of tourist recreation and their relationship dates back to the very beginning of their development. Sport in modern tourism has not only a perceptive role, but it is also an important content of the stay in which tourists become active participants of various sports: water sports, tennis, golf, skiing, riding, sports games, etc. Having on mind the potential of Montenegro for tourism development, the fact that it represents one of the main pillars of economic progress of the country, as well as the trends and perspectives on global tourist market, it is necessary to identify key advantages and disadvantages of sports tourism in Montenegro in order to improve the quality of this segment of tourist offer.
Nowadays, sport has a much more complex and important role than it used to have in the past from many diff erent points of view-it has become not only a way of everyday life which represents a source of positive energy and contributes to healthier life, but also a symbol of the power of the nations themselves and a kind of business industry which has strong implications on diff erent aspects of social development as well. Today's sports organizations realize their business at a highly profi table level and invest huge money in sports marketing and branding. Contemporary sports marketing is oriented towards a proactive relationship with customers of products and services, as well as with other stakeholders in order to achieve their main goal and to make loyal and satisfactory "consumers". Having on mind the fact that brand represents synonym of quality and that it motivates, runs, empowers and create confi dence-it is clear why creating a brand identity and image has a great importance for sports organizations, customers, fans, sports clubs, media, as well as for the country itself.
In the last decades radical changes in the health care market have happened. Customers continuously require a higher level of quality of service and they become more careful and demanding in the decision process, market intelligence is continuously growing, competition and quality of services are dramatically increasing, as well as the external influences of various lobbyists in many parts of the world. Also, it is important to mention the fact that there are many initiatives for change in many branches of health care delivery, as well as many innovative models for providing health services that change the traditional role of healthcare institutions. In these conditions in order to be competitive on the global market and to create satisfied and loyal consumers of health services, health institutions need to introduce a marketing management concept which is completely in accordance with actual trends on the global market as well as needs and demands of services consumers.
ApstraktZemlje regiona imaju jedinstven problem u privlačenju stranog kapitala-nedostatak adekvatnog investicionog ambijenta. One su u početku davale prioritet brzoj makroekonomskoj stabilnosti i liberalizaciji, ali se su ubrzo pojavili problemi budući da liberalizacija i privatizacija ne mogu dovesti do uspješnog funkcionisanja tržišta bez kvalitetnih institucija države, nužnih za efikasnu ekonomiju. Nije stvoreno adekvatno makroekonomsko i poslovno okruženje niti podsticajna investiciona klima a problemi privlačenja SDI imaju širok raspon od administracije preko sudstva i poreskog sistema do političke volje da se privuku zdrave investicije.Ključne riječi: strane direktne investicije, kapital, liberalizacija, štednja, institucije IMPACT OF FOREIGN DIRECT INVESTMENTS ON THE NATIONAL ECONOMIES IN THE REGION AbstractCountries in the region have a unique problem in attracting foreign capital -lack of an adequate investment environment. They initially gave priority to macroeconomic stability and rapid liberalization, but quickly problems have emerged because liberalization and privatization cannot lead to a successful functioning of the market without high-quality state institutions, necessary for an efficient economy. No adequate macroeconomic and business environment or investment climate has been developed and incentives to attract FDI face a wide range of problems from judicial administration to the tax system and the political will to attract healthy investments.
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