Flour is one of the most significant essential commodities, and quality of the final product produced by food enterprises in baking, pasta, confectionery, and catering and modern trade depends on its properties. The aim of the study is comprehensive economic analysis and assessment of competitiveness of premium wheat flour sold by New Family LLC in Perm. Achieving this goal the following tasks were carried out: consideration of theoretical foundations of wheat flour competitiveness, conducting primary and secondary marketing research on the wheat flour market (including sociological survey); quality analysis of premium wheat flour; assessment of competitiveness using economic analysis. The object of research in this article are samples of premium wheat flour of various brands sold in New Family LLC Perm, and directly competing with each other for the final consumer. Within the framework of the article, comprehensive economic analysis was as follows: to conduct an examination of flour quality (determination of organoleptic indicators); assessing quality indicators “quality / price”of flour samples; application of Yudanov method; using the method of integrated competitiveness assessment and Buhl method competitiveness assessment (with the use of point scales). The study showed that the issue of considering competitiveness of products is very important in domestic market. The results of competitiveness assessment indicate that the most competitive premium grade wheat flour is “Tsar”.
The milk market in the quarantine conditions associated with the pandemic and the spread of COVID-19 is going through a difficult period, superimposed on a number of pre-existing problems. In particular, the production of raw milk by agricultural producers is growing, while this contradicts the fact that the consumption of milk in the country is falling, and incomes of the population are decreasing. All these factors lead to increased competition in the drinking milk market and determine the relevance of the issues of studying its competitiveness, especially in a specific regional market. Today there is a lack of a comprehensive scientific understanding of methods for assessing the competitiveness of drinking milk presented on the local market. As the purpose of the study, the article stated the assessment of the competitiveness of drinking milk brands, the most common in the market of Chelyabinsk region. As a result of scientific research, a quantitative expert assessment of quality was determined and an assessment of competitiveness from a professional objective point of view was carried out by taking into account the quality per unit of money paid. The result of the study was the development of recommendations separately for different target audiences, who can benefit from the results of the study: consumers, retailers and manufacturers.
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