УДК 336.719 Турило а.а., палєй В.І. ДВНЗ «Криворізький національний університет» упраВлІння пОрТфелем цІнних паперІВ кОмерцІйнОгО банку анотація. У статті досліджено теоретичні основи управління портфелем цінних паперів у комерційних банках та існуючі типи портфелів цінних паперів (агресивний, поміркований та консервативний). Досліджено поняття портфеля цінних паперів. Проаналізовано п'ять загальноприйнятих етапів управління портфелем цінних паперів. Проаналізовано типи управління портфелем цінних паперів та наведено переваги та недоліки кожного, проведено взаємозв'язок між типами управління та різними портфелями цінних паперів. Запропоновано внести шостий етап управління портфелем цінних паперів, відповідно до існуючих думок вчених. Обґрунтовано необхідність постійного моніторингу фондового ринку у процесі здійснення інвестиційної політики за наведеними етапами управління. ключові слова: Портфель цінних паперів, банк, інвестиційна політика, управління, фондовий ринок. Turylo anatoliy, paliei Valeriia Kryvyi Rih National University managIng The InVesTmenT pOrTfOlIO Of a cOmmercIal banK summary. The article explores the theoretical fundamentals of securities portfolio management in commercial banks and the existing types of securities portfolios (aggressive, moderate and conservative) and describes each of them. The theoretical bases of the concept of securities portfolio are investigated in accordance with the views of different scientists. Five generally accepted stages of managing a portfolio of securities, which are currently managed by scientists and companies engaged in investing activities, are analyzed, on the basis of which the investment policy of a commercial bank is formed. The differences between the portfolio management at the enterprise and the commercial bank were analyzed, which allowed for a deeper analysis of the five stages of managing the portfolio of securities. The possibility of applying conventional methods of managing a portfolio of securities in a commercial bank is justified. The types of securities portfolio management are analyzed and the advantages and disadvantages of each are presented, the relationship between the types of management and the different securities portfolios is made, and the conclusion is made about the feasibility of applying each of the stages of managing the securities portfolio. It is proposed to introduce the sixth stage of managing the securities portfolio, in accordance with the existing opinions of scientists, which is to justify investment decisions in accordance with the available resource base of a commercial bank. The necessity of constant monitoring of the stock market in the process of investment policy implementation according to the stages of management specified in the article is substantiated, which determines the relevance of this article for science and the possibility of further development of this topic.
In a scientific publication an actual aspect is considered in relation to the scientific, methodical, applied side of financial and economic activity of enterprise in relation to such phenomenon as economic balance. It is marked, that category «economic balance» practically is not used in a scientific sphere and economic activity of enterprises of different industries of economy in accordance with her scientifically applied maintenance. The evaluation of the financial and economic state of enterprise, process of his adaptation and on the whole all control system by an enterprise (management of enterprise), take place for research of the state and dynamics of economic balance. Determination of category is in process given «economic balance» and it is indicated on a necessity to examine, to form and estimate economic balance not only on the whole on an enterprise but also in his different spheres. It is marked that economic balance needs to be classified on the sign of time on operating (real) economic balance and possible (perspective) economic balance and here to expose their essence. It is in process well proven that economic balance for any certain period of development of subject of ménage has his certain limits, namely overhead and lower (thus the special attention is needed by the lower limit of economic balance sheet). It is suggested in practical activity of enterprise to use the scale of level of economic balance. Reasonably, that dynamic property of economic balance (there is time history of his level) is basis of appearance and existence of such phenomenon and term as an economic balancing. The economic balancing «revives» economic balance and shows as economic balance will be realized in practical activity of enterprise. The economic balancing represents the process of efficiency of financial and economic activity of enterprise. It is well proven that economic balance and economic balancing come forward as an important instrument of process of adaptation of enterprise and on the whole general management on him.
The article considers the problem of evaluation of innovations in the process of enterprise development and formation of its strategy. The role and place of innovations in the global system of effective development of the enterprise and ensuring competitiveness and growth of its market value are shown. The basic positions concerning systematization in approaches to an estimation of innovations in the course of activity of the enterprise are generalized. It is proposed, as an element of the general study of innovative development of the enterprise, to consider and evaluate it from the standpoint of subjectivity and objectivity. The specificity of the study is to distinguish in the management system of innovative development of the enterprise object and subject of management and focus on them. It is proposed to study the innovative activity of the enterprise in the coordinates "subject - object of innovation". Methodological approaches to the assessment of innovative activity of the enterprise are presented. The author's interpretation of the concept of "subjective innovation" is given and its connection and difference with such concepts as "human resource" and "human capital" are shown. Subjective innovation, as an important component of human capital, in its content and importance in the system of competitive development of the enterprise is a key factor of innovation potential and the basis for the formation and implementation of its financial and economic development strategy. A general method of evaluating the concept of "subjective innovation" in the process of enterprise development is proposed. Based on the content of the concept of "subjective innovation", the objective complexity of its exact calculation (at the present stage of development of science) and the possibility of certain tolerances in such calculations in the work it is recommended to evaluate this concept by an expert method. It is determined that the proposed assessment will generally improve and deepen the process of managing the innovative development of the enterprise.
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