Information technology (IT) capabilities consider the foundation stone for telecoms organizations to achieve market agility, in view of the fact that these capabilities can provide those organizations with enormous data about the overall market surroundings; thus they can quickly respond to seize on opportunities and avoid various threats. However, the focal point of this research is to examine the role of IT capabilities in capitalizing market agility. A selfadministered questionnaire was distributed on a total sample of (192) IT employees working at one of these Jordanian telecoms organizations (Zain, Orange and Umniah) from different managerial levels. The findings of multiple regression test showed that; IT business spanning capability is the most influential dimension on market agility, and respectively, IT infrastructure capability and IT proactive stance capability. Accordingly, the researchers recommended both
A tremendous shifting of businesses at the present time forced organizations to live in a dynamic, ambiguous, and changeable environment. Due to these challenges, organizations need to apply the new marketing orientation that enhance businesses; and improve their businesses permanently to keep their competitive excellence. One of the main important factors to consider is by attracting new customers and maintaining healthy long-term relationship with them. This cannot be accomplished without improving the organizational performance through-out applying the internal marketing concepts which can be translated as seeing its employees as its first market (Sinčić & Vokić, 2007). This paper discusses and investigates the effect of a set of internal marketing elements such as employees' motivation, communication, empowerment, and training on organizational citizenship behavior. The quantitative data collection approach is used to collect the suitable data from a sample of 300 fulltime employees. Results have explored new routes in how organizations can create, maintain, and enhance organizations' citizen behavior. Which indicate, that there is a positive relationship between internal marketing dimensions; and organizational citizenship behavior in varying magnitude. Furthermore, the investigation showed that the dominant dimension of internal marketing is the motivation; then followed by the communication with stronger impact on organizational citizenship behavior, where the surprising results that the empowerment; and training and development don't have that much effect. Also, hypotheses were tested, and more information regarding data analysis, results' discussion and study limitations were presented in more details.
The aim of this study is to clarify the role of Public Relations on Company Image and to find out the moderating role of Social Media between Public Relations and Company Image, where the study was applied to the employees of the Applied Science Private University especially on middle management, the research had destitute (100) questioner. The results showed that there was an impact of the Public Relations on Company Image, and an impact of the Social Media as a moderating variable among Public Relations and Company Image.
The aim of the study is to inspect the effect of leadership-in both its transactional and transformational styles-as a mediator variable on the relation between leadership practices and organizational performance. The survey was established and allocated for upper and middle administrative employees. Researchers utilized the multiple recession and hierarchy recession inquiry to calculate the impact of leadership practices on organizational performance and leadership styles-transactional and transformational. The present study of the relation between leadership practices and organizational performance had a positive effect, in addition to the interaction between leadership practices and styles-transactional and transformational.
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