Knowledge of the tourist supply, as well as all its elements and stakeholders, is crucial for managing the tourist supply, and therefore for maintaining the attractiveness and competitiveness of the tourist destination. The town of Novigrad is one of the most famous tourist destinations in Istria, which is constantly recording the growth in tourism turnover, which is made possible by constant investments in tourist supply, preservation of tradition, gastronomic offer and hospitality of the local population. In the purpose of the scientific value of the paper, the authors have conducted empirical research using a questionnaire, in which they explore the elements of the tourism supply and the level of satisfaction of tourists with the tourist offer of Novigrad. The results of the study are presented in tables and graphs followed by interpretation of the results in the form of accompanying text with the main findings and characteristics of the research. The synthesis of the results, findings and conclusions of this research will be used to formulate certain critical recommendations and valuable guidelines for improving the tourist offer in the tourist destination Novigrad.
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