This study aims to determine the role of agro-ecotourism on people's income levels, carried out in Ciherang village tourism in Cijambu Village, Tanjungsari District, Sumedang Regency using primary and secondary data. Sampling in this study was conducted by survey method with 30 respondents. The variables measured in this study were community work before and after the development of Kampung Ciherang tourism and community income before and after the development of Kampung Ciherang tourism. The analysis technique used the paired t test. The results of the study showed that there were positive changes to the socio-economic community, both in terms of employment and income, which increased after the development of Kampung Ciherang tourism.
Tujuan penelitian ini untuk mengetahui bagaimana sistem pengolahan pakcoy untuk menghasilkan produk, nilai tambah yang diperoleh, dan strategi pemasaran usaha keripik pakcoy yang ada di Kelompok Kebun Flamboyan. Metode analisis data menggunakan metode pengukuran nilai tambah Hayami dan metode analisis SWOT. Hasil penelitian diperoleh proses produksi pembuatan keripik pakcoy di tempat penelitian berjalan dengan baik dengan menggunakan bahan pakcoy yang ditanam dikebun sendiri dan bahan penolong yang tersedia di tempat penelitian. Nilai tambah yang dihasilkan usaha keripik pakcoy bernilai sangat baik yaitu sebesar Rp. 452.375/kg dengan rasio nilai tambah 90,5%. Strategi pemasaran yang dilakukan usaha usaha keripik pakcoy adalah Strategi agresif dengan lebih fokus kepada strategi SO (Strength-Opportunities), yaitu dengan menggunakan kekuatan untuk memanfaatkan peluang yang ada. Untuk memperoleh nilai tambah yang lebih tinggi, Kelompok Kebun Flamboyan disarankan meningkatkan produksi, serta memperluas promosi untuk menambah jaringan pemasaran produk melalui media sosial
The purpose of this study is to find out the factors that affect the income of sawo sukatali ST. I (Achras Zapota L.) In The Village.Sukatali District Situraja Sumedang Regency and to find out the level of productivity of farmers Sawo Sukatali ST. I (Achras Zapota L.) in Sukatali Village of Situraja District of Sumedang Regency. The analysis unit is farmers who do sawo Sukatali ST farming. I in one growing season. The research methods used in this research are descriptive and verifiative research with quantitative approaches. Based on the discussion and results of the analysis of this research data can be put forward the following conclusions : 1) The establishment of sawo farming business located in Sukatali Village of Situraja District of Sumedang Regency, namely a) subsystem of provision of production facilities and infrastructure (Hulu). b) Subsystem of Business (Cultivation of mustard plants). c) marketing subsystem (Downstream).2) Partially there are 3 variables (land area, productivity, price) that have a positive and significant effect on farmers' income. Simultaneously land area, productivity, production costs, prices, and marketing simultaneously or together have a significant effect on the income of sawo farmers located in Sukatali Villageof Situraja District of Sumedang Regency.3) The income of sawo farmers located in Sukatali Village of Situraja District of Sumedang Regency is fairly low. The average income of mustard farmers amounted to Rp. 5,916,235 per season.
This research was conducted using a descriptive study approach. This descriptive qualitative research aims to conduct an in-depth exploration of the role of social media (Instagram) and its implications for lifestyle in the city of Banjarmasin for FISIP students at Lambung Mangkurat University, Banjarmasin. This study used in-depth interviews with 20 informants, namely students of FISIP, Lambung Mangkurat University, Banjarmasin. The results of this study indicate that social media (Instagram) is very popular among young people, because it is considered more appropriate to their needs than other social media (such as Facebook which is considered more identical for older people). Social media (Instagram) has become an inseparable part of lifestyle in the scope of activities of daily life today. The position of social media (Instagram) in life can already be considered as a primary need because the intensity of access is > 10 hours per day. Through social media (Instagram), there is an externalization process (such as realizing dreams, channeling creativity, and the necessity to follow trends) and internalization processes (such as meeting the information needs of the outside world, the need for inspiration for innovation and creativity and a reference source for daily activities, e.g. choosing daily clothes) which is part of Social Construction Theory. Social Media (Instagram) which was originally functioned as a medium for exchanging information and interacting socially has also undergone many shifts, one of which has become a market place. The great potential of social media (Instagram) as a market place is recognized as being able to trigger entrepreneurial interest. All informants in this study are business actors (privately owned) although still on a small scale (monthly turnover <Rp 4,000,000, - per month) which are generally engaged in fashion, cosmetics and food. Running a business through social media is felt by the informants to add value to their lives (such as pride), because their lifestyle is not only focused on being consumers (shopping through Instagram social media) but also producers (earning additional money and the process of applying business knowledge gained from the learning process on campus). Keywords : Social Media, Instagram, Social Contruction Theory, Lifestyle
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