The general objective of this study is to explore and identify the perception about Romania as a tourist destination based on travellers’ blogs; we therefore aim to explore and identify the main elements of the image of Romania as a tourist destination based on these blogs. Data were collected manually during May 2021 using the search keywords “travel blogs” and “Romania” on the Google search engine (201 entries). Further, both a word frequency analysis (quantitative), and a content analysis (qualitative) were conducted to ascertain which places are most frequently mentioned in tourists’ travel posts, and the words most often used to describe their experience. The results shown that both destination-specific and primary image attributes are essential to understand visitors’ perceptions through travel blogs. Managerial and practical implications also emerge for tourism managers to improve the destination image of Romania.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.