The benefits of storytelling's are long-known and its potential to simplify concepts, create emotional connection, and capacity to help retain information has been explored in different areas, such as journalism, education, and others. The necessity to incorporate storytelling in visualizations arises from the need to share complex data in a way that is engaging. Advances in technology have enabled us to go beyond the traditional forms of storytelling and representing data, giving us more attractive and sophisticated means to tell stories.In this paper, we present the results of a focus group study that was conducted with the purpose of collecting information on the narrative elements in a collection of visualizations and the possible inclusion of storytelling elements in those. In this study information about the visualizations in terms of comprehension, navigation, and likability was also collected with the intent of identifying elements that are appealing in the visualizations. Furthermore, we suggest strategies for storytelling in visualizations.
The need to visualize data has emerged from the research field; it has been a useful tool to the study of scientific problems. However the truth is that data visualization is a great way to present data for any area dealing with information, because visually presented information is not only more appealing due to its use of pictograms and colours, but also more efficient in conveying large amounts of information. Throughout the years there have been efforts to develop a classification for these visualizations, in order to provide a better understanding of this way to present data. There are many different classifications but none of them is fully complete. In this paper it is discussed and developed a typology for online data visualization and infographics. Such a typology will be relevant for a better understanding of what kinds of visualizations exist and in further research to better identify which elements compose a good visualization that is pleasing to the public.
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