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There are limited data on Croatian consumers’ preferences and willingness to pay for fresh meat from the Black Slavonian pig. The survey was conducted on a sample of n = 410 Croatian consumers, using a hypothetical choice experiment to examine how food attributes and information treatment influence consumers’ decisions regarding fresh ham meat of the Black Slavonian pig. The hypothetical choice experiment was conducted using fresh boneless pork ham with three attributes (price, colour and geographical information) as the focuses of the product. Croatian consumers were randomly assigned to one of two treatment options (control or information) in an online survey to investigate the role of information. Our results indicate that Croatian consumers have a clear preference for fresh boneless ham from the Black Slavonian pig produced in both production systems and labelled as reared in continental Croatia and with a protected designation of origin (PDO) label, compared with fresh boneless ham produced from conventionally reared pigs (intensive rearing—indoor rearing) without the label. The results show that the information given to consumers about the production system, meat colour and geographical information positively influenced consumer choice. Appropriate labelling and information about the product can positively influence consumers’ preferences, which indicates the importance of highlighting the traditional characteristics (production system, darker colour of the meat and production area) of fresh meat from Black Slavonian pig on the label in promotional activities.

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The aim of this paper is to compare and rank three possible locations for the construction of an irrigation system in different parts of Croatia. The need for this kind of research stems from the high investment costs of the irrigation system and possible long-term negative consequences of an incorrectly selected location. This paper applies a multi-criteria method of business decision making and ranking-the analytical hierarchy process. The overall rating of the locations was obtained from six partial grades in the following criteria: drought risk level, plant production structure at a selected location, suitability of the land for irrigation, investment costs of irrigation system per unit area, presence of young farmers and unemployment rate. The best option for the construction of an irrigation system is location 1 in Istria County, primarily because of the favourable structure of plant production with a high share of labour-intensive crops, characterized by a favourable ratio of additional revenue and costs in irrigation conditions. K E Y W O R D S analytical hierarchy process, irrigation, location, ranking Résumé L'objectif de ce document est la comparaison et la classification de trois emplacements possibles pour la construction d'un système d'irrigation dans différentes parties de la Croatie. Le besoin de ce type de recherche provient des coûts d'investissement élevés concernant le système d'irrigation et des possibles conséquences négatives à long terme d'un emplacement mal choisi. Ce travail applique une méthode multicritère de prise de décision et de classement commerciale: le processus de hiérarchie analytique. Le classement général des endroits a été obtenu à partir de six notes partielles dans les catégories suivantes: niveau de risque de sécheresse, structure de production végétale à un emplacement sélectionné, adéquation du terrain pour l'irrigation, coûts d'investissement du système d'irrigation par unité de surface, présence de jeunes agriculteurs et taux de chômage. La meilleure option pour la * Évaluation multicritérielle d'emplacements pour la mise en oeuvre d'un système d'irrigation.

The final result of milk quality management is a superior product with high quality levels of all intrinsic and extrinsic components. To achieve this, most activities in the management process should be directed towards the quality components that are recognized by the average consumer of milk. To determine these factors, an indicative research was carried out on a sample of 1,157 respondents among the young population. Regarding the intrinsic components, the results indicate that young consumers mostly appreciate the taste and milk fat content in the range 2.8-3.2 %, whereas regarding the extrinsic components they value price and the origin of products, that is, the origin of milk. The last component has not been fully used in promotional efforts of producers in their advertising of milk, especially in a sub segment of urban young consumers. A stronger emphasis of this would help producers to differentiate themselves, and achieve competitive advantage on domestic and international markets.

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