The infodiet of young Spanish adults aged 18 to 25 was analysed to determine their attitude towards fake news. The objectives were: to establish whether they have received any training in fake news; to determine whether they know how to identify fake information; and to investigate whether they spread it. The study employed a descriptive quantitative method consisting of a survey of 500 representative interviews of the Spanish population aged between 18 and 25 through a structured questionnaire. The results indicate that they are aware of the importance of training, although generally they do not know of any course and when they do, they do not tend to enroll on one either due to lack of interest or time. These young adults feel that they know how to identify fake content and, moreover, that they know how to do so very well. However, they do not use the best tools. While they do not always verify information, they mainly suspect the credibility of information when it is meaningless. However, they do not tend to spread fake information. We conclude that media information literacy training (MILT) is necessary in educational centres that focuses on the main issues identified.
The opportunity to study a double degree in college is a tool that some universities, especially the private ones, are offering to potential students to add value and gain a competitive advantage. In order to determine to what extent the dual degree is a strong argument for future graduates, we conducted a quantitative study on the option to open a double degree, Degree in Advertising and Public Relations and Marketing Degree and Commercial Business Management, indicating the implications entail extra effort for students and questioning on the main motivating factors. The majority of respondents would opt for the double degree, and the main motivating factor is to get more opportunities to find work.RESUMENLa posibilidad de cursar una doble titulación en la universidad es una herramienta que algunos centros universitarios, sobre todo los privados, están ofreciendo a los posibles matriculados con el fin de aportar un valor añadido y conseguir así una ventaja competitiva. Con el objeto de determinar hasta qué punto la doble titulación supone un argumento de peso para los futuros graduados, hemos llevado a cabo un estudio cuantitativo sobre la opción de estudiar un doble grado, Grado de Publicidad y Relaciones Públicas y Grado de Marketing y Dirección Comercial, indicando las implicaciones de esfuerzo suplementario que comportaría para los estudiantes y cuestionando sobre los principales factores de motivación. La mayor parte de encuestados optarían por la doble titulación, y el factor motivacional principal es que conseguiría así más oportunidad de encontrar trabajo.
Resumen:La elección de estudios de Comunicación en el marco de las Ciencias Sociales es un objeto de estudio atractivo, cuyos resultados permiten enfocar de forma más eficiente las estrategias de marketing. En el Espacio Europeo de Educación Superior (EEES), la pretendida adaptación de los estudios superiores a la salida profesional confiere más trascendencia a la decisión. A partir de un estudio cuantitativo, y de diversas opciones metodológicas, concluimos que el nivel socioeconómico, el sexo y el centro de Secundaria de procedencia condicionan la elección de la carrera universitaria.Palabras clave: Comunicación; elección; universidad; EEES; marketing; metodología Choosing Communication studies in the Social Sciences framework: polimethodological causal analysis
Abstract:The choice of communication studies in the framework of the Social Sciences is an attractive object of study, whose results allow us to focus more effectively marketing strategies. In the European Higher Education Area (EHEA), the proposed adaptation of higher education to professional output gives more importance to the decision. From a quantitative study, and various methodological options, we concluded that socioeconomic status, gender and secondary center of origin determine the choice of a university career.
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