We study the optimal pricing of a finite quantity of a fashion-like seasonal good in the presence of forward-looking (strategic) customers. We distinguish between two classes of pricing strategies: contingent and announced fixed-discount. In both cases, the seller acts as a Stackelberg leader announcing his pricing strategy, while consumers act as followers taking the seller's strategy as given and determining their purchasing behavior. In each case, we identify a subgame-perfect Nash equilibrium and show that given the seller's strategy, the equilibrium in the consumer subgame is unique and consists of symmetric threshold purchasing policies. For both cases, we develop a benchmark model in which customers are nonstrategic (myopic). We conduct a comprehensive numerical study to explore the impact of strategic consumer behavior on pricing policies and expected revenue performance. We show that strategic customer behavior suppresses the benefits of price segmentation, particularly under medium-to-high values of heterogeneity and modest rates of decline in valuations. However, when the level of consumer heterogeneity is small, the rate of decline is medium-to-high, and the seller can optimally choose the time of discount in advance, segmentation can be used quite effectively even with strategic consumers. We find that the seller cannot avoid the adverse impact of strategic consumer behavior even under low levels of initial inventory. We argue that while the seller expects customers to be more concerned about product availability at discount time, he cannot use high-price "betting" strategies as he would in the case of low inventory and myopic customers. Under certain qualifications, announced fixed-discount strategies perform essentially the same as contingent pricing policies in the case of myopic consumers. However, under strategic consumer behavior, announced pricing policies can be advantageous to the seller, compared to contingent pricing schemes. Interestingly, those cases that announced discount strategies offer a significant advantage compared to contingent pricing policies. They appear to offer only a minimal advantage in comparison to fixed-pricing policies. Finally, when the seller incorrectly assumes that strategic customers are myopic in their purchasing decisions, it can be quite costly, reaching potential revenue losses of about 20%.dynamic pricing, game theory applications, marketing-operations interface, revenue management, strategic consumer behavior

Can managers' personality traits be of use to profit maximizing firm owners? We investigate the case where managers have a variety of attitudes toward relative performance that are indexed by their type. We consider two stage games where profit maximizing owners select managers in the first stage, and these managers, knowing each other's types, compete in a duopoly game in the second stage. The equilibria of various types of competition are derived and comparisons are made to the standard case where managers are profit maximizers. We show that managers' types can be used as a strategic commitment device that can increase firm profits in certain environments. Copyright © 2002 John Wiley & Sons, Ltd.

In a two-stage differentiated-products oligopoly model, profit-maximizing owners first choose incentive schemes in order to influence their managers' behavior. In the second stage, the managers compete either both in prices, both in quantities, or one in price and the other in quantity. If the owners have sufficient power to manipulate their managers' incentives, the equilibrium outcome is the same regardless of how the firms compete in the second stage. If demand is linear and marginal cost is constant, basing the manager's objective function on a linear combination of the firm's profit and its rival's profit is sufficient for the equivalence result.

We propose a game-theoretical model of a retailer who sells a limited inventory of a product over a finite selling season by using one of two inventory display formats: display all (DA) and display one (DO). Under DA, the retailer displays all available units so that each arriving customer has perfect information about the actual inventory level. Under DO, the retailer displays only one unit at a time so that each customer knows about product availability but not the actual inventory level. Recent research suggests that when faced with strategic consumers, the retailer could increase expected profits by making an upfront commitment to a price path. We focus on such pricing strategies in this paper, and study the potential benefit of DO compared to DA, and its effectiveness in mitigating the adverse impact of strategic consumer behavior. We find support for our hypothesis that the DO format could potentially create an increased sense of shortage risk, and hence it is better than the DA format. However, although potentially beneficial, a move from DA to DO is typically very far from eliminating the adverse impact of strategic consumer behavior. We observe that, generally, it is not important for a retailer to modify the level of inventory when moving from a DA to a DO format; a change in the display format, along with an appropriate price modification, is typically sufficient. Interestingly, across all scenarios in which a change in inventory is significantly beneficial, we observed that only one of the following two actions takes place: either the premium price is increased along with a reduction in inventory, or inventory is increased along with premium price reduction. We find that the marginal benefit of DO can vary dramatically as a function of the per-unit cost to the retailer. In particular, when the retailer's per-unit cost is relatively high, but not too high to make sales unprofitable or to justify exclusive sales to high-valuation customers only, the benefits of DO appear to be at their highest level, and could reach up to 20% increase in profit. Finally, we demonstrate that by moving from DA to DO, while keeping the price path unchanged, the volatility of the retailer's profit decreases.retailing, dynamic pricing, game-theory applications, marketing-operations interface, strategic customers, revenue management, inventory display

In this paper, we develop a stylized partially observed Markov decision process (POMDP) framework to study a dynamic pricing problem faced by sellers of fashion-like goods. We consider a retailer that plans to sell a given stock of items during a finite sales season. The objective of the retailer is to dynamically price the product in a way that maximizes expected revenues. Our model brings together various types of uncertainties about the demand, some of which are resolvable through sales observations. We develop a rigorous upper bound for the seller's optimal dynamic decision problem and use it to propose an active-learning heuristic pricing policy. We conduct a numerical study to test the performance of four different heuristic dynamic pricing policies in order to gain insight into several important managerial questions that arise in the context of revenue management.learning, partially observed Markov decision processes, pricing, revenue management