The previous literature highlighted the importance of export assistance to uplift export activities of small and medium scale enterprises (SMEs). However, those studies could not test the feasibility of introduced export assistance for the targeted population. This study focuses on export assistance provided by the government institutions to the handloom exporters and its relationship with their perceived quantitative export performance. A detailed literature review of the existing export assistance programmes led to the categorization in four aspects, that is, financial support, informational support, facilitating support, and education/training support. A model is proposed based on identified variables depicting the relationship between export assistance and handloom exporters’ perceived quantitative export performance. In order to develop the model, first-order confirmatory factor analysis (CFA) was initially applied for validity measures. Subsequently, second-order CFA was applied due to the presence of multicollinearity among the variables due to the undistinguishable response of the chosen sample units towards export assistance. Thus, the study investigated the relationship of each of the four identified export assistance elements with the quantitative performance of Handloom exporters.
This study identified the export antecedents that could influence the occurrence of export performance of the industry. The export antecedents are the phenomenon that acts as a backend support system for effective export performance. This study aims to build a simple linear model representing the structural relationship between the export antecedents and export performance. The model building is based on the identified antecedents and attempts to reflect the combined gist of pre-established theories, that is, contingency theory, resource-based view and dynamic capabilities. In data interpretation, second-order confirmatory factor analysis (CFA) helps to analyse the combined impact of all studied antecedents on export performance. The identified antecedents are export knowledge, export perception, export commitment, export strategy and organizational capability as independent variables tested against the dependent variable export performance.
Economic growth, urbanization and higher disposable incomes have helped to propel growth of luxury fashion in India. Indian customers attach luxury fashion with their social status. Therefore, a need was felt to understand the drivers of purchase intention for luxury fashion goods. The purpose of study is to explain the role of factors which have influence on purchase intention for luxury fashion brands. The research tries to identify the mediating effect of brand perception and social status on interrelationship between country of origin (COO) and purchase intention. The data were collected by means of structured questionnaires from a total of 400 Indian customers residing in the Delhi NCR. Structural equation modelling has been used to find the outcomes. COO, brand perception and social status were found to significantly influence customer purchase intention. However, mediation effect of brand perception was found in relation between COO and purchase intention. Mediation effect of social status also exists in relation between COO and purchase intention. Brand perception and social status sequentially mediate the relationship between COO and purchase intention.
This study focuses on export assistance determinants and qualitative export performance determinants of the handloom industry. Additionally, the effect of export assistance needs to check on export performance determinants. The study found the determinants from the extensive literature review. A model is proposed based on identified determinants, and the hypotheses developed accordingly. Initially, first-order CFA is applied for validity measures and then second-order CFA due to presence of multicollinearity among the determinants. Second-order CFA analyses the combined effect of all studied determinants with the help of structural equation modelling. The four determinants of export assistance and five determinants of export performance are identified from the extensive literature. The financial support construct influences the export assistance majorly that is represented through high correlation coefficient and mixed response for other determinants. Overall, the combined effect of export assistance is positive on export performance determinants. There is a need to establish the functions of various export assistances based on their characteristics, and this study helps in operational classification of assistance based on identified determinants. Additionally, the impact of individual assistance can measure the changes in the export performance determinants of the handloom industry.
Nowadays business is not just for profit making. Rather, business houses across the globe are realizing their stake in the society and hence they have started undertaking various CSR initiatives voluntarily. As per the clause 135 of the Companies Act, 2013 any company having a turnover of Rs 1000 crore or more or a net worth of Rs 500 crore or more or a net profit of Rs 5 crore or more should mandatorily spend at least 2% of their net profits per fiscal year on various CSR activities. Presently in India, CSR initiatives are taken by many companies. Especially, in the FMCG companies where reducing the packaging material is posing a major challenge. Hence, these companies are working in the field of environment, community welfare, health care, education, women's empowerment and girl child care. The present study explores the existing literature available on Corporate Social Responsibility. The contribution of various renowned researchers towards CSR, starting from the first definition given by Bowen (1953), has lead to the development of existing concept of CSR. Further, the study also elaborates upon the various CSR initiatives taken by the two leading Indian FMCG companies: Dabur India Limited and Hindustan Uniliver Limited in different areas.
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