El objetivo de este estudio fue analizar las intenciones de comportamiento, la satisfacción y la calidad percibida de los espectadores del Campeonato Asiático de Voleibol Masculino Sub-23 de 2017. La muestra estuvo compuesta por 351 espectadores del evento. El instrumento utilizado fue un cuestionario fiable formado por cinco sub-cuestionarios sobre calidad del servicio, calidad del producto principal, satisfacción con el servicio, satisfacción con el juego e intenciones de comportamiento. El análisis estadístico se basó en ecuaciones estructurales y se realizó con el software WarpPLS versión 6. La calidad de los servicios tuvo un efecto significativo en la satisfacción con el servicio (β = 0,504; P <0,001). La calidad del producto principal tuvo un efecto significativo en la satisfacción con el juego (β = 0,658; P <0,001). Además, la satisfacción con el juego tuvo un efecto significativo sobre las intenciones de comportamiento (β = 0,514; P <0,001). Sin embargo, el efecto de la satisfacción con el servicio sobre las intenciones de comportamiento no fue significativo. Por ello, es recomendable que los organizadores de megaeventos deportivos consideren estos resultados con el fin de mejorar las intenciones de comportamiento, la satisfacción y la calidad percibida de los espectadores. The aim of this study was to analyze behavioral intentions, satisfaction and perceived quality of the spectators of the 2017 Asian Men's U23 Volleyball Championship. The sample was composed of 351 spectators of the event. The instrument used was a reliable questionnaire with five sub-questionnaires about service quality, main product quality, service satisfaction, game satisfaction, and behavioral intentions. The statistical analysis was based on structural equations and it was carried out with the software WarpPLS version 6. The quality of services had a significant effect on service satisfaction (β=0.504, P<0.001). The core product quality had a significant effect on game satisfaction (β=0.658, P<0.001). Also, the game satisfaction had a significant effect on behavioral intentions (β=0.514, P<0.001). However, the effect of service satisfaction on behavioral intentions was not significant. Therefore, it is recommendable that the organizers of mega sport events consider these results in order to improve the behavioral intentions, satisfaction and perceived quality of the spectators.
Iran is a country with different ethnicities and religions and some negative experiences of conflicts throughout history. It is believed that; Sports success is a factor in the greater convergence of a country's citizens. This article analyzes the ethnic differences of Iranian sports fans in Islamic cohesion, national identity, and perception of sports success. The research was a descriptive survey. The statistical population was all Iranians interested in national sports, 968 of whom participated in the study voluntarily. The research instruments were the researcher-made questionnaire of Perception of Sports Success, the National Identity Questionnaire of Hear and James (2007), and the Islamic Cohesion Questionnaire of Baghbanian and Morowat (2011). The content and face validity of the questionnaires were confirmed by the professors and their reliability was calculated with Cronbach's alpha coefficient of 0.78, 0.88, and 0.83, respectively. The test of hypotheses showed that; the variables of Islamic cohesion and national identity have a statistically significant difference between Shiite and Sunni respondents (P <0.05). The variables of Islamic cohesion and national identity also had a statistically significant difference between the respondents of ethnic groups (P <0.05) while there was no statistically significant difference in the perception of sporting success between the respondents of different ethnic groups and religious groups (P <0.05). The findings of the study emphasized the positive functions of sports success in the convergence of more religious and ethnic groups in the country.
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