This study aims: to test and analyze the influence of leadership style, employee commitment, work motivation, and work climate on employee job satisfaction with direct and indirect effects. This study uses primary data from a survey of 221 employees as sample. Data were analyzed using Structural Equation Modeling (SEM) with AMOS. The results showed that: (1) empirically, the leadership style, employees commitment, work motivation, and work climate had a positive and significant effect on job satisfaction; (2) employees commitment, work motivation, and work climate have a positive and significant effect on employees performance through job satisfaction as an intervening variable, while leadership style has no significant effect; (3) employee commitment, work motivation, and work climate indirectly have a positive and significant effect on employees performance through job satisfaction as an intervening variable, while the leadership style has no significant effect; and (4) job satisfaction has a positive and significant direct influence on employees performance. This study suggested that work motivation, employee commitment, and work climate that provide significant influence need to be maintained, while leadership styles that have insignificant influence on employee performance need to be improved and prioritized as the company's efforts to improve job satisfaction and employee performance.
This study explores the effect on impulse buying of hedonic motivation for shopping, shooping lifestyle and price discount. In this type of non-probability sampling method used in the study, the collection of data using a questionnaire instrument is judgmental sampling to Lazada.co.id for as many as 100 consumers. With the assistance of the SPSS unit, the type of analysis used is multiple linear regression. The results of this study show that hedonic motivation for shopping, shopping lifestyle and price discount have a significant impact on the purchase of impulses on Lazada.co.id Online Shopping Consumers.
Marketing strategy is the means to communicate company goals with the direction to be taken to achieve goals to stakeholders or parties who have decisions in the company. So as the marketing strategy is a very important value to be applied by service and non-service companies to remain competitive.The purpose of this study was to identify and understand the implementation of marketing strategies in manufacturing companies. The method used in this research is descriptive qualitative with the type of case study research on the object of research using the methods of observation, interviews, and documentation. While the data analysis technique using the SWOT analysis technique (Strength, Weakness, Opportunity, Threat).The results showed that through the EFAS (External Strategic Factor Analysis Summary) analysis, a total score of 2.95 was obtained and the IFAS (Internal Strategic Factor Analysis Summary) analysis obtained a total score of 2.25. This strategy focuses on efforts to maintain the capabilities of the company and use them to seize the opportunities that exist. Market penetration and product development are strategies that are usually applied by companies in this position.
Abstract This study discusses and to determine the effect of content strategy one-commerce shopee on the purchasing decisions of the Makassar city community. This research was conducted in Makassar city with a population and a random sample of e-commerce shopee users, totaling 50 people with different ages and occupations (. Accidental Sampling). Analysis of the data used is descriptive analysis and calcic assumption test to describe the variables in the study and provide certainty that the regression equation obtained has accuracy in estimation, unbiased and consistent, while to analyze quantitative data using the Simple Regression Analysis tool. The results of the study are known to be insignificant, meaning that the data collected failed to prove the relationship between the Content (X) and Purchase Decision (Y) strategies, and that does not mean that the independent variable X does not affect the dependent variable Y completely, but the sample data does not succeeded in proving the relationship or the independent variable (the independent variable) under study was inappropriate or the lack of supporters of the independent variable. Keywords: Content Strategy, Purchasing Decisions, Shopee. Abstrak Penelitian ini membahas dan untuk mengetahui pengaruh strategi content pada e-comemerce shopee terhadap keputusan pembelian masyarakat kota makassar. Penelitian ini di laksanakan di kota Makassar denagan populasi dan sampel masyarakat pengguna e-commerce shopee secara acak yang berjumlah 50 orang dengan berbagai usia dan pekerjaan yang berbeda(.Accidental Sampling). Analisis data yang digunakan adalah analisis deskriptif dan uji asumsi kalsik untuk mendeskripsikan variable-variabel dalam penelitian dan memberikan kepastian bahwa persamaan regresi yang didapatkan memiliki ketepatan dalam estimasi, tidak bias dan konsisten, sedangkan untuk menganalisis data kuantitatif menggunakan alat Analisis Regresi Sederhana. Hasil penelitian tersebut diketahui hasilnya tidak signifikan, maka artinya adalah data yang dikumpulkan tidak berhasil membuktikan keterkaitan antara strategi Content (X) dan Keputusan Pembelian (Y), dan bukan berarti variabel independen X tidak berpengaruh terhadap variabel dependen Y secara sepenuhnya, melainkan data sampel tidak berhasil membuktikan hubungan tersebut atau variabel independen (variabel bebas) yang diteliti kurang tepat atau kurangnya pendukung dari variabel bebas tersebut. Kata kunci : Strategi Content, Keputusan Pembelian ,Shopee
The balanced scorecard (BSC) is one of the concepts of a managerial performance measurement system that has a function and significance for companies carrying out strategic management by using four measurement perspectives in a systematic and integrated manner. This study uses the balanced scorecard, and management can identify, formulate, and create a value proposition that is balanced and proportionate among its stakeholders (stakeholders). This study aims to determine how the company's performance benchmarks and stakeholder value propositions use the balanced scorecard approach. The type and approach of this research are descriptive qualitative. The data analysis model is carried out in two ways: First, qualitatively, namely by describing according to language, sentences and perspectives to get a logical understanding and relevant to the research objectives. Second, using the balanced scorecard approach, namely data analysis made in numbers based on the balanced scorecard approach. This study explains how the general concept of the balanced scorecard, the four perspectives of measuring the balanced scorecard, the implementation of the balanced scorecard, and the balance of stakeholder value propositions. The results showed the measurement of the balanced scorecard at PT. "X" indicates that the company has a good set of benchmarks in implementing the balanced scorecard. The results also show that several balanced scorecard perspectives are proven to positively impact company performance in all views, including financial perspective, customer perspective, internal business process perspective, and learning and growth perspective. This study is due to the company's ability to correctly identify, formulate and determine stakeholder value propositions through a balanced scorecard approach.
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