This study aims to investigate business marketing strategies from the perspective of Islamic business ethics. The marketing strategy implemented at the Ayam Geprek Sa'i Kraksaan Restaurant and Islamic business ethics are in accordance with the regulations. The research method used is a qualitative method, while the type of research is descriptive. The location of this research is at the Geprek Sa'i Chicken Restaurant. Determination of informants using purposive techniques. Data collection techniques, data reduction, data presentation, and drawing conclusions. Data validity uses triangulation techniques. Based on the results of the research, the implementation of the marketing strategy carried out by the Geprek Sa'i Chicken Restaurant is seen from the principles of Islamic business ethics which include unity in providing food menus to consumers, showing a friendly attitude and smiling. Balance, which is applied to act fairly towards consumers. Free will, namely giving customers the freedom to ask questions about things they don't understand. Responsibility, which is related to economic freedom in the principle of responsibility for truth, honesty, and wisdom in promoting the appropriate menu.
This study aimed to determine the form of religious culture development based on local wisdom in Tunas Luhur Paiton High School and the factors that influence it. The type of research method used is descriptive qualitative. The subjects in this study were principals and high school teachers. This study found that developing a religious culture based on local wisdom has several forms: the habit of praying in the congregation, use of Islamic attributes, habituation of smiles, greetings, greetings (Senyum, Sapa, Salam-3S), availability of Islamic facilities, and celebration of Islamic holidays. The factors that support religious culture development are motivation and a pleasant work climate.
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