Martin, Amber and Crewe, Louise (2016)
A note on versions:The version presented here may differ from the published version or from the version of record. If you wish to cite this item you are advised to consult the publisher's version. Please see the repository url above for details on accessing the published version and note that access may require a subscription. power, gender and class. The paper thus considers how the shifting packaging and presentation of sex-product consumption in the contemporary city alters both its acceptability and visibility.
This article proposes that the extensive sales and widespread popularity of the Fifty Shades trilogy has placed BDSM in the sexual spotlight and explores how this is being capitalized upon by some sex shops and sex toy retailers by encouraging consumers to bring the erotic fiction of Fifty Shades into their own sexual reality through the purchase of particular commodities and the acquisition of BDSM related sexual knowledge. This article argues that this is based upon a particular 'Fifty Shades' brand of BDSM that is constructed as fun, fashionable and exciting as opposed to extreme, marginalized and dangerous.
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