Over the last decade, Artificial Intelligence (AI) has become gradually more prevalent in mass media and news agency newsrooms. This growing tendency has prompted intense debate about the negative impact on journalism, particularly on quality standards and ethical principles. Taking an explorative approach, this study aims to analyse the application of AI in newsrooms, focusing on the impact on news-making processes, media routines and profiles, highlighting the benefits and shortcomings, and finally, analysing the rise of ethical dilemmas. For this purpose, 15 in-depth interviews were conducted in two rounds, in 2019 and 2021, with a sample of journalists and other media professionals, academics, experts on the media industry, and providers of technology leading the work on AI. The international sample includes interviewees from the United States, the United Kingdom, Germany and Spain. The interviewees agree that AI will enhance journalists’ capabilities by saving time, augmenting the efficiency of the news-making processes and, therefore, increasing mass media industry productivity. However, a change of mind-set in the media environment is needed, and training on the use of these tools must be a priority given the lack of knowledge observed. Finally, the emergence of ethical issues underlines the need for continuous control and supervision of the processes undertaken by AI.
Purpose
The purpose of this paper is to lay out an approach to addressing the problem of privacy protection in the global digital environment based on the importance that information has to improve users’ informational self-determination. Following this reasoning, this paper focuses on the suitable way to provide user with the correct amount of information they may need to maintain a desirable grade of autonomy as far as their privacy protection is concerned and decide whether or not to put their personal data on the internet.
Design/methodology/approach
The authors arrive at this point in their analysis by qualitative discourse analysis of the most relevant scientific papers and dossiers relating to privacy protection.
Findings
The goal of this paper is twofold. The first is to illustrate the importance of privacy by default and informed consent working together to protect information and communication technology (ICT) users’ privacy. The second goal is to develop a suitable way to administrate the mentioned “informed consent” to users.
Originality/value
To fulfil this purpose, the authors present a new concept of informed consent: active “informed consent” or “Opt-in” model by layers. “Opt-in” regimens have already been used with cookies but never with 2.0 applications, as, for instance, social network sites (SNS).
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