This paper aims to explore the academic students' purposes for using social-networking sites (SNSs) to enhance self-efficacy (SE) of learning English language. The SE is the appropriate theory that explains effectiveness of using SNSs on academic students' beliefs and performance positively. This study involves 286 participants from Umm AL-Qura University (UQU) in Mecca to answer a questionnaire. The results of the study show that there is no significant difference between male and female groups in familiarity with SNSs. The most important academic purpose of using SNSs item for students was to let them communicate with classmates on course topics and share ideas conveniently. There was a significant positive correlation between academic purposes (AP) for using SNSs and students' SE (r = 0.256, p < 0.01). Multiple regression analysis shows that AP do not have significant effect on students' SE (β = 0.077, p > 0.05). The results recommend that using SNSs in academic field with regulated learning environment may promote effective learning English language.
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