Purpose This paper aims to identify if entrepreneurship as a career option is related to job satisfaction and family satisfaction by comparing entrepreneurs with non-entrepreneurs. To do so, a tool was used to measure job satisfaction, family satisfaction and the existence of interrole conflicts. Design/methodology/approach Cluster analysis and linear regression models were used to test the hypotheses. Findings Results indicate that there is a positive relationship and that entrepreneurs have higher rates of job satisfaction than non-entrepreneurs. Contrary to what the literature suggests, this study found that entrepreneurs have a higher rate of family satisfaction than non-entrepreneurs, and that there is no difference between men’s and women’s levels of satisfaction. Research limitations/implications Among the limitations of the research, the authors cite the fact that there was no randomness in the designation of the respondents and the fact that the answers were obtained by self-report. Also, the research was cross-sectional, making it impossible to compare answers between the same individuals at different points of time. Practical implications Results can help individuals decide whether to start a business and to assist development agencies in the creation of incentive policies. Originality/value As an academic implication, results contribute to the literature on this topic by relating entrepreneurship with the quality of life and not only with financial variables. Yet, it is one of the first studies on this topic in Brazil.
O objetivo desse artigo é verificar se há diferença na preferência dos clientes (tenham eles maior ou menor tendência a ter comportamento de co-criação) em relação aos tipos de empresas (considerando as que empoderam ou não os clientes). Para atingir o objetivo foi aplicado um questionário em que se mediu o comportamento de co-criação de valor dos indivíduos e suas preferências por empresas que oferecem o empoderamento a seus clientes. Escolheu-se como contexto as academias de ginástica, uma vez que se trata de um setor de serviços com ampla co-criação e empoderamento do consumidor. A análise dos dados coletados foi feita por meio de análise fatorial, regressão logística multinomial e teste t. Como resultado, verificou-se não haver relação entre grupos de consumidores e propensão a co-criação e preferência pelos tipos de empresas.
This teaching case describes an experiment in the training of researchers through autoscopy, a methodological device of a qualitative nature with a reflective approach. Autoscopy is an alternative to the use of interviews in qualitative research. It includes two phases: video recording and reflective sessions. This study aims to promote discussion of an experiment, and reflection on the feasibility of applying autoscopy to it. It describes the practical training of researchers, and highlights the moments of learning during the experiment, which was performed with researchers and fellows of a Federal University in Brazil. Besides describing the pilot implementation of the methodology, the teaching case includes learning objectives, discussion questions and references to help in discussing the case. Autoscopy is a device that involves reflection and is therefore appropriate for use in disciplines that work with experiential learning and training in research methodology.
Despite being the most popular sport in Brazil, soccer suffers from structural problems. Managers working in this reality know little about the factors that determine performance measures in stadiums. Existing research is undertaken according to an economic logic, which attributes importance to a dependent variable only, the total attendance of soccer matches. This article presents an approach that retrieves a sales-based brand equity (SBBE) measure responsible for performance (revenues and proportional demand) in Brazilian soccer stadiums. The methodology involved a process of a canonical regression model with two dependent variables using on-field performance and SBBE as the main drivers of marketing performance. The theoretical assumption underlying the models is the discussion about the multidimensionality of performance and the importance of testing the potential correlation amongst marketing performance variables. The model developed was estimated using all matches of the Premium Division of Brazilian Championship (Série A) held between 2012 and 2017. The main result highlights the power of SBBE as the primary driver of performance in Brazilian stadiums. Corinthians and Flamengo, the two most important Brazilian soccer club brands, exert a positive influence considerably higher than all other competitors.
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