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The paper deals with conceptual guidelines, basic aspects and spatial frameworks of the development of agritourism. The holistic approach, in this regard, includes the integrated and the comprehensive aspects of tourist stays in the countryside. The authors define the impact of agritourism on rural surroundings and analyze the influence of spending leisure time outside urban areas and consuming agritourism activities. Understanding the many components of agritourism is essential for future planning, management, business decisions and strategies. For success in agritourism, knowledge is necessary in many economic fields, including organization, management and marketing, among others. In addition, this article emphasizes products and services in agritourism and provides insight into the facilities and opportunities that are offered to tourists in rural areas. The research findings represent a useful tool for obtaining information about many elements of agritourism development and can serve as a relevant instrument in travel industry research or in academic investigation.