<p>Authors in the article made an attempt to analyze the family etiquette of Kazakh people, and present an opportunity to reveal regularities to research deep roots, some rules of conduct and communication, factors to facilitate preservation of unique national traits of the people, to make a full understanding of its moral-ethical views. It is not a secrete, that the family etiquette contains the coded philosophical, historical, biological, psychological, social and ethnic information that unites all the people. </p><p>Keywords: family etiquette, everyday conduct of Kazakhs, Kazakh family, traditional moral values, seniority hierarchy, taboos.</p>
The article deals with the digital culture and its impact on modern youth and their relationship with parents. The problem of the Internet's influence on the changing nature of relations between parents and children has been raised. The phenomenon of digital generation causes a number of contradictious opinions. Some people may say that digital generation is living at the origins of the "fourth industrial revolution", however others consider, the disease of the 21 st century is digital dependence of young people. Analysis of the modern research of the digital generation is widespread in foreign, rather than in domestic science. Most studies in Kazakhstan in the field of generation have only focused on their peculiarities and impact of the Internet on them. It is necessary to develop a research methodology and perspective directions for the development of this issue in education. This topic seeks to discuss relationship between children and parents in the present day. Do we really see the generation gap? The authors are discussing the issue of the phenomenal occurrence of the prefigurative culture, about which the well-known American anthropologist Margaret Mead wrote in the 1970s and what the forecasts of this culture will come in the future. The statistical data of various sources, a comparative analysis of the youth of modern Kazakhstan and the youth of Europe is analyzed. Authors give examples of the risks and threats that modern youth face in the global Internet and which role play parents for "digital natives".
Taking the example of Kazakhstan, this study examines the formation and analysis of the cultural media space of the digital generation. Information and communication technologies are the basis of a communicative media environment that has an internal regulated structure, which affects the socialisation of a person. The content of the cultural media space of the digital generation is formed on the basis of digital technologies and represents people’s visual worldview with images, signs and symbols. The processes of transformation of society affect the young generation and the content of the media space that determines their social and ethnocultural identity. The study presents the results of working with schoolchildren and students aged 14-18 using focus groups to explore the impact of digital culture (media culture) on adolescents in Kazakhstan. Based on the interdisciplinary approach, the findings demonstrate intergenerational contradictions because of the active involvement of Kazakhstan in the global internet community. The cultural media space of Kazakhstan has been shaping the social communications of the digital generation that has grown up in a sovereign state. The theoretical concepts of P. Bourdieu, C. Mannheim and other scientists served as a methodology for this study. Based on the interdisciplinary approach, the findings demonstrate intergenerational contradictions because of the active involvement of Kazakhstan in the global internet community. The findings also unravel that the transformation of the value orientations of adolescents is influenced by the factors of geographical location and ethnicity.
The article reveals some challenges facing the system of national education in the Republic of Kazakhstan in the field of digitization of academic communication. The study of this problem is inevitable in the era of universal global digital communication in the academic world. According to the objectives of the state program «Digital Kazakhstan» approved by the Government of the Republic of Kazakhstan № 827 12.12.2017: «Industry 4.0, one of the drivers of digital transformation industry, is the concept of production, where additional value is provided by the integration of physical objects, processes and digital technologies, in which physical processes are monitored in real time, decentralized solutions are adopted, as well as the interaction of machines between themselves and people». The national education is one of those fields where digital communication skills need to be implemented at all levels, while at the same time providing the tasks of educating young people, as well as adequate communication with the global academic world in the process of the internationalization of higher education and research. The article is written within the framework of realization of research project «Multidimensional Research of history, problems and prospects of implementation of international educational projects in the Republic of Kazakhstan» on grant financing of the Ministry of education and science of the Republic of Kazakhstan.
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