PurposeThe purpose of this paper is to explore the role of mentoring in the wider enterprise eco‐system, with a specific focus on the potential of on‐line mentoring for women's enterprise.Design/methodology/approachThe paper offers insights into the approach adopted in taking mentoring experience and practice into a new field as part of a European Commission‐funded project.FindingsFindings to date highlight the need for support amongst women entrepreneurs, across a range of business sectors, in planning for and pursuing business growth. More specifically, the need for bespoke support and advice is highlighted, given that entrepreneurs are not a homogenous group and in light of the additional barriers that women encounter in business start‐up and growth.Originality/valueThe paper describes what is considered to be a unique programme being delivered in the UK, with findings holding wider applicability for policy makers, business support organisations and practitioners across jurisdictions.
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