Introdução: O Sistema Único de Saúde (SUS) é constantemente mencionado na Mídia brasileira, seja televisiva, escrita ou virtual. Objetivo: Este estudo pretendeu analisar como o sistema público de saúde é abordado pela Mídia televisiva, mais especificamente, no telejornal veiculado por emissora local, no estado do Rio Grande do Norte. Método: Trata-se de pesquisa documental, tendo como base de dados as reportagens veiculadas pelo telejornal da InterTV Cabugi, RNTV Primeira Edição, no período de março a agosto de 2016. Os dados foram sistematizados e, em seguida, foi realizada análise de conteúdo em que organizou-se as reportagens por categorias, para identificar quais os temas predominantes quando se referem ao SUS, bem como saber quais atores entrevistados e que destaques foram dados pela emissora. Resultados: Os resultados encontrados corroboram com outros achados na literatura de que há certo padrão midiático, seja em nível local ou nacional, na abordagem da Saúde Pública, com predominância de reportagens que destacaram situações negativas em hospitais, doenças e a figura do médico, com ênfase na visão curativista e hospitalocêntrica. Conclusão: O poder da mídia em influenciar a sociedade é pouco aproveitado positivamente para valorizar a Política Pública de Saúde como já identificado na literatura pesquisada.
The teaching-service-community integration is an important strategy for achieving changes in the training of human resources in health, in order to train professionals with a profile to work in the Brazilian Unified Health System (SUS, as per its Portuguese acronym). This study analyzed how it occurs and what are the contributions of the teaching-service-community integration in the view of professors from the first to the seventh period of Medicine, Nursing and Dentistry programs at a university in northeastern Brazil. This is an exploratory and descriptive study, with a quantitative approach. Data were collected using an interview form and analyzed with the help of SPSS software. The descriptive analysis of the data, the chi-square test and the calculation of the internal consistency of the evaluation scale were used. The study had the participation of 106 professors. Results show that practices were still predominantly performed in university clinics and hospitals, 76 (71.7%). Most professors, 59 (56.7%), consider the teaching-service-community interaction very important for the quality of training and recognize its importance in strengthening SUS, 89 (85.6%). Although there was resistance on the part of some professors to follow-up students in extramural services, most of them, 94 (89.5%), consider the role of professors as essential for changing health practices, especially professors in nursing and dentistry professors that carry out extramural practices (p < 0.01). Interdisciplinary practices were performed more frequently in the first two periods of the three courses and by the nursing course (p = 0.001). In turn, multiprofessional interaction predominates in the practical classes of the nursing course and practices held outside the university domain (p < 0.01). It is evident the need to institutionalize the teaching-service-community interaction, as well as to value initiatives that streamline and make teaching more flexible in multiprofessional and interdisciplinary activities, fundamental for the amendment of training in health.
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