Marketing of higher education falls into the category of services marketing. For “X” School, to attract potential students requires special methods and strategy. The objectives of the study are to: 1) Review and analyze of promotion mix in its effort to promote the institution; 2) review and analyze the most effective promotional mix in its effort to promote the institution. The results showed that: 1) the School has implemented a promotional mix. There are 6 ways to do that: advertising, sales promotion, publicity and public relations, personal selling, word of mouth, direct mail and e-marketing. The six ways are carried out simultaneously; 2) The most effective promotional mix is personal selling. For three years (2007, 2010, and 2011) proved it the most effective method. For 2008, the most effective promotional mix is word of mouth, dan for 2009, the most effective promotional mix is sales promotion. The most effective promotional mix in “Very Strong” category is personal selling could affect 956 students.
Good business travel management will have a positive effect on the smooth running of a company's business. Business travel is one of the tasks given by superiors to their subordinates to perform in activities such as work visits, education, and training activities which are funded directly by the company. In arranging and preparing for business trips, it must include the documents needed for the travel, confirmation of tickets and hotels, making travel schedules, besides everything that can support the success and comfort of employees on official trips. The Objective is for Link and Match Vocational High School students to understand how to manage a good business trip. The activity performed using the training method on campus 2 of the ITB Swadharma which was attended by 65 SMK Link and Match students. The result of the activity is the increased knowledge and skills of the attendents regarding the management of official travel with the help of information technology.
Covid-19 pandemic has an impact on all sectors, including the banking sector. Especially in banking customer transaction services due to the Large-Scale Social Restrictions (PSBB) implemented by the Indonesian government. Mobile Banking and Internet Banking are facilities that can facilitate banking transactions. Customers do not need to visit branch offices or ATMs to make transactions such as fund transfers, balance checks, account mutation checks, or payments. Only by using smartphones or computer devices, customers can easily and comfortably make transactions during the pandemic. Mobile banking is one of the bank services that are in great demand by customers because this service enables bank customers to perform banking transactions via smartphones. Mandiri Syariah Mobile (MSM), an application provided by the Bank to provide banking services to customers through the Bank's electronic distribution channels to access accounts held by customers at the Bank through a communication network using a cellular phone or tablet computer
This research aims to analyze the role of customer service in increasing the number of customers PT. Bank BJB, Tbk. Kantor Cabang Pembantu Pamulang. A customer is a person directly dealing with or in direct contact with the customer, customer service has a responsible role in the service and smoothness of the bank, and understands the work to be carried out, especially related to service to customers. Serving the customer is a very necessary attitude of customer service that can increase customer interest and ability to communicate well with customers. The results prove the role of customer service in providing information to customers very well. Because the media used customer service in providing the information is very good and customers feel very satisfied with the services provided by customer service
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