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1. The number of young conservationist movements is increasing worldwide, as new generations become more aware of the environmental problems that are having an impact on the planet. Consequently, young people appear to play a fundamental role in developing successful conservation strategies.2. This research examines young citizens' knowledge, attitudes and engagement in cetacean conservation in coastal and non-coastal regions of Spain, and assesses the influence of whaling tradition.3. A total of 902 anonymous surveys were conducted with students between 14 and 16 years old at 10 high schools located in nine different study areas, six