Although the advantages of Information Communication Technology (ICT), there is a dark side to its overuse, addiction to technology causes physical and psychological human risks. This research aims to understand the phenomena of Digital Detox Tourism (DDT); explore technology usage amongst the digital natives and digital immigrants; delve into tourists' awareness of the impacts of ICT's excessive usage; investigate tourists' attitudes towards DDT, and identify motivators to be disconnected during their trips. An online structured questionnaire was applied, a total of valid 348 responses are analyzed. The results show the digital natives' addiction to technology, almost all of them spent more than four hours daily. The findings indicate that respondents have a good awareness of the impacts of technology overuse. Further, the study points to the advantages of being disconnected at the tourism destination. The findings identify four motivators that encourage tourists to participate in DDT; escapism, relaxation, health and wellbeing, and relationship. The study can help destination policy-makers to better provide the supply and activities that refresh tourists' minds and achieve well-being; promote DDT as a travel choice to improve tourists' mindful experience and enhance their engagement with the surrounding environment.
Artificial intelligence (AI) is considered one of the most important innovative technology. AI has been used in several industries and has already accomplished notable impacts. The tourism industry is one of several sectors that is affected by AI tools; chatbots, personalized service recommendations, smart solutions are used in travel agencies. This paper aims to explore the implementation of AI techniques in the Egyptian tourism companies and investigate the employees' perceptions towards using AI tools in tourism operations. This paper applies the quantitative approach; an online questionnaire was distributed to tourism companies, only 320 responses were valid for statistical analysis. Concerning applying AI tools in tourism operations, the results revealed significant differences among tourism companies which provide full tourism services. Regarding the size of tourism companies, large and medium-scale tourism companies apply AI techniques more than small and micro-scale ones. This research found two fundamental employees' views of applying AI: advantages of AI (enthusiastic) and disadvantages of AI (suspicious). From a managerial standpoint, this research shows the AI techniques that are applied in tourism as well as identifies the importance of their implementation, which may help managers to draw policies and strategies to improve their technological infrastructure and skills, as well as apply the most beneficial AI tools. This, in turn, enhances their performance and saves time and money.
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