The aim of this research is to codify scenario-based strategies in the Land and Housing Organization that has been done with drawing pictures of the future. In the present study, we used Schwartz and simultaneous methods in order to determine the strategies. The present study has been done in the year 2015 within the time horizon of 10 years. The statistical population included all senior municipal managers and experts in the Land and Housing Organization of Mashhad city (27 persons) which 15 persons selected purposefully.In the present study, the required information has been collected through library studies and semi-structured interview, trends, and uncertainty factors have been identified. Then, the impact/uncertainty matrix was drawn. Specifying dimensions by using simultaneous (combined) method, four scenarios of high impact-high uncertainty, low impact-high uncertainty, high impact-low uncertainty, low impact-low uncertainty were codified and four strategies of (
This paper conducts an overview of electronic word-of-mouth (eWOM), and will argue about eWOM function to form attitudes about a destination, and purchasing inclinations, and the decision-making process as a whole. Data were collected by an electronic questionnaire. For testing hypothesizes, modeling of structural equations and correlation coefficient, which conducted by AMOS and SPSS is used. The sample is chosen based on three factors. Among hypothesises, three hypotheses are approved. That means the eWOM has noticeable effects on customers' attitudes and experience. Also, the disapproval of other hypotheses showed that the eWOM effect on the customers' satisfaction and purchase intentions is low and should be evaluated in the contribution of other factors.
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