No abstract

Disruption in many supply chains has shown the vulnerability of global supply networks, especially resource-intensive ones, due to the simultaneous effects of pandemics and geopolitical crises. Reshoring and nearshoring strategies are the possible responses of manufacturing companies to disruptions in order to adapt to unforeseen events. The supply chain for the Italian ceramic sector, which is characterized by a high intensity of natural and energy resource consumption and a sourcing system with a high geopolitical risk, is examined in this study. The functional decomposition technique was used to analyze the supply chain; then, three scenarios were developed as potential remedies for the unexpected termination of Ukrainian plastic clay supply. The study also showed that complex issues require multifaceted analysis approaches, which is why a transdisciplinary approach was chosen. In addition, the analysis of the ceramic industry showed that nearshoring and reshoring strategies can reduce supply risk and have a positive impact on the environment. The study also showed how bringing extraction sources closer to factories significantly reduces CO2 emissions to the atmosphere from transportation. The main contribution of this paper is the analysis of the complexity of supply chains in times of disruption, configuring reshoring and nearshoring options through transdisciplinarity.

Purpose The purpose of this paper is to present alternative management practice methods for the cultural heritage sector apart from the traditional public support model. These alternatives rely on sponsorship and patronage as well as the newer and more innovative public-private partnership (PPP). Design/methodology/approach The paper is organized in two conceptual sections based on a literature review. The first section presents and compares two closely associated business strategy forms that are increasingly becoming popular within companies: sponsorship and patronage. These strategies are analyzed to show their advantages and disadvantages and are assessed based on their best uses in terms of the benefits from their implementation to all stakeholders involved (benefactors, recipients and the public) and, more particularly, to the benefactor’s company communication policy. The second section analyzes the PPP as a newer innovative practice in the cultural heritage sector, a recent development that has great potential, especially during an economic crisis where public funds are reduced, which risks the future recovery and proper maintenance of sites. Findings In the paper, the authors stressed that sponsorship, patronage and PPP are not merely alternative ways of primarily obtaining government funding for the cultural heritage sector but are also new strategic management practices that, when properly performed, will not only preserve and improve the sector but also allow more value to be distributed among all stakeholders. Originality/value Although the topic of PPP is treated fairly in the scientific literature, especially with regard to infrastructure, there are few cases of the application of this model to cultural heritage management.

Purpose – In this paper, of exploratory character, the purpose of this paper is to propose the analysis\ud of the life cycle for assessing the environmental, economic, and social impact in the activity of recovery,\ud restoration, and valorization of Cultural Heritage.\ud Design/methodology/approach – The analysis protocol is applied to the case of recovery and\ud restoration processes and then outlining the salient features of what may become a model of Cultural\ud Heritage Life Cycle Management (CH-LCM).\ud Findings – The authors propose the approach of the life cycle, normally used to assess the impact of\ud materials, processes or products, to the management of cultural heritage as an innovative methodology\ud with great potential.\ud Originality/value – The methodology for this sector is highly innovative, especially in its\ud interdisciplinary approach, through the use of different technical, historical, and economic skills which\ud can provide the tools for the preparation of a management plan according to the logic of the life cycle

Purpose The purpose of this paper is to develop an innovative branding method based on the hermeneutical approach and interpretive theory, to respond to the need of a simple and effective tool to build corporate identity through an industrial brand identity design and, being a new business, has been considered the brand perception of their stakeholders as the main input to analyze. Design/methodology/approach The case study of a small- and medium-sized enterprise (SME), that produces nanomaterials for the business-to-business (B2B) industrial market, is used to design the new hermeneutic branding method. The methodology process has been structured in four phases that have marked the investigation and that correspond to four different levels of knowledge that, in succession, between them, constituted the so-called hermeneutic circle. Findings This new approach allowed us to understand the social phenomenon related to the brand: its characteristic, context and the brand itself. Though hermeneutic analysis has confirmed that business strategy is only part of a more complex system of brand management, it must also consider the competitive environment and the views of the stakeholders. Practical implications This paper contributes to research on industrial branding by adopting the hermeneutical approach in managerial practice. This paper is the first of its kind in detail modelling the design phases of a B2B brand, providing an operational tool for marketing specialists. Originality/value There is a lack of research studies in the methods for designing industrial brands. The contribution of this paper lies in proposing a new interpretative approach that, acknowledging the different expectations of the stakeholder in the supply chain, allows to draw a B2B brand that communicates the system values of the product and company.