Understanding the cultural and linguistic dynamics between voters and poll workers is helpful in training and incorporating bilingual poll workers in the electoral process. The November 2006 mid-term elections required an estimated 1.5 million poll workers nationwide. National Public Radio's Pam Fessler (October 2006) reported on how the increase use of voting technology has contributed to the complexity and challenges of hiring well-trained election poll workers. The use of ethnographic methods can serve as useful strategies for examining local dynamics between voters and poll workers, while the collaborative processes involved in applying anthropology can help facilitate future poll worker training programs to outreach to diverse voting populations at the polls.
En el ámbito de la comunicación de marca, concretamente en lo referente a campañas publicitarias del sector de la moda, el vitíligo ha irrumpido drásticamente, sobre todo en los aspectos que se relacionan con el plano visual y estético, y no tanto en lo concerniente a la fase de desarrollo creativo y narrativo de la propia campaña. La cuestión de fondo es: ¿desestigmatiza o contribuye a la despersonalización?
Publicidad en torno al mito: el uso de figuras mitológicas como herramienta persuasiva del discurso publicitario.
Alfonso Freire SánchezUniversitat Abat Oliba CEU freire3@uao.es
Resumen:El presente artículo tiene como objeto de estudio la reproducción y repetición de numerosas figuras mitológicas clásicas en la producción publicitaria contemporánea, y está ordenado con el fin de averiguar la causa de este fenómeno y de qué manera influye en la construcción de arquetipos en la sociedad posmoderna y, a su vez, en sus tendencias consumistas, consecuentemente, posicionando a la publicidad como la mitología de nuestros días.Palabras claves: Publicidad; mito; arquetipo; mitología clásica; marca; creatividad.Advertising around the myth: use of mythological figures as a persuasive tool of advertising discourse.
Abstract:This paper attempts to study the reproduction and repetition of many classic mythological figures in contemporary advertising productions, and is sorted in order to find the cause of this phenomenon and its influence in the construction of archetypes in postmodern society as well as in consumer trends, resulting in advertising becoming today's mythology.
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