In this ethnography, the Japanese cinema which was shown in the city of São Paulo between 1950 and 1980 is evoked in the memories of old-time movie goers of the Liberdade district. This investigation focuses on the local meanings attributed by both nikkei and non-nikkei audiences to Japanese films, to Liberdade's cinemas and to the experience of frequenting them. Lived experience, which is made accessible by the method of life history, becomes central to analysis in a reflexive process provoked by the anthropology of experience.
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