The present study aimed to analyse the environmental perception of poultry farmers of Toledo-PR city and their concern about the stages of (LCA) – Life-Cycle Analysis of the Photovoltaic Panel. The research is characterized as descriptive and the data is of primary sources. A research instrument type questionnaire, adapted according to the VAPERCOM model was, applied. The questionnaire was carried out at 66 poultry farmers, the data being presented through graphs, charts and tables. The results show that the product, in spite of being a source of clean and renewable power generation, presents the consumer's perception gap as to their process of production and extraction of raw materials. It was found also that the respondents have little knowledge of the LCA and the product, that not widely used in the region, directly influencing the consumer buying behavior.
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