C ooperative Extension (Extension) prides itself on its technical expertise and its ability to disseminate research-based information; this is the basis of the story we often tell one another, as well as our funding partners, to justify our contribution to society (Peters et al. 2010; Peters and Franz 2012). Yet long-term disinvestment in the Extension system, along with public skepticism of science, threatens the system's ability to deliver the expertise and research-based information that it promises. In 1990, over 475 academics-both specialists and advisors-served California and its 58 counties through UC Cooperative Extension (UCCE). Today, that figure is approximately 280, representing a decline of about 40%. In response, Extension leaders have sought ways to more compellingly demonstrate Extension's public value (Franz 2011). Such efforts often rely on a familiar narrative framework, one that emphasizes the value of detached, objective science-and the ability of such science to shape evidencebased policy and practice. Against this backdrop, our research addresses two pivotal questions: Does this
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