Studies across the social sciences are making increasing use of an evolutionary perspective. Yet, despite its potential, the application of evolutionary psychology in tourism research is scant. Evolutionary psychology is arguably one of the most useful approaches to understanding the effects of the Coronavirus pandemic on the tourist's psyche. This research highlights, explains, and empirically demonstrates the vast untapped potential of this perspective for post-COVID-19 tourism research. The authors develop an Evolutionary Tourism Paradigm , which is based on biological epistemology and theory to address questions in post-COVID-19 tourism research. This paradigm is brought to life through a developed ocean and islands model, and its utility for future research endeavors on the Coronavirus pandemic is empirically demonstrated in two studies.

After a prolonged period of growth, driven, in part, by an increasing number of affluent consumers, the international tourism industry is now suffering the effects of a weaker world economy. These tougher market conditions have, in turn, led to increasing competition. As a result, countries, their tourism industries, and tourism businesses seek to improve the performance of the tourism industry and its constituents by vigorously promoting themselves to international tourists, cutting costs, and identifying synergies in their tourism endeavors. In seeking to improve the tourism industry, the determinants that affect tourism performance are of key interest to the stakeholders. A key obstacle toward improving performance is the multitude of determinants that can affect tourism performance. The literature has yet to provide concrete insights into the determinants of tourism performance and their relative importance. The present study addresses this important gap. We identify and rank the determinants of tourism performance. We also provide performance measures of international tourism destinations. The results are derived using the Data Envelopment Analysis (DEA) and bootstrap truncated regression models. The study also discusses the implications of the findings and highlights their importance to both the academic literature and the international tourism industry.

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National origin has gained importance as a marketing tool for practitioners to sell their goods and services. However, because origin-image research has been troubled by several fundamental limitations, academia has become sceptical of the current status and strategic implications of the concept. The aim of this paper was threefold, namely, to provide a state-of-the-art review of origin-image research in marketing, develop and empirically test a new origin-image model and, present the implications of the study.

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Understanding how consumers use a product’s country-of-origin (COO) cue is fundamental to explaining their behavior in a globalized marketplace. While the study of COO is one of the most popular topics in international marketing, the ambiguity regarding its conceptualization, composite nature, operationalization, and measurement deserves further scrutiny. The authors propose an integrative framework that unites two separate areas of research on the COO cue: performance-related COO images and performance-unrelated country emotions. The authors reconcile diverse existing perspectives from both areas into the overarching country-induced predispositions model. Conceptualizations and measurement approaches for the model’s five components are developed and empirically validated across three countries and with five COOs. The model offers researchers and managers with an interest in the COO cue a flexible and operational roadmap, with scales both for in-depth analyses and parsimonious additional testing.