This paper investigates the drivers of citizens' willingness to use Advanced Air Mobility (AAM) systems. We focus on individual and regional features and analyse Italian data on these features through a multinomial logit specification. Our results show that individuals' job positions, flying habits, and prior experience with drones positively influence such willingness.We also find that regional factors matter, with respondents living in poorly-connected and less innovative regions being more willing than others to use AAM.
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