The aim of this paper is to present the opinions of professionals from the pulp and paper industry about employee development, as well as the necessity of competent employee retention. These opinions are different as a result of different expectations of employees and managers. The methodology of the paper is based on the following axiom: managers prioritize the processes of human resources management closely related to key employee retention improvement. To achieve the aim of the study, the largest pulp and paper companies in Slovakia were selected. Human resource managers and other professionals were asked about their opinions and attitudes about developing and retaining employees. Results of the research established that pulp and paper companies in Slovakia are significantly reflecting changes in technology and organization of work in the process of employee development. These companies also adopt the values and impacts of an intercultural environment in human resource management systems. The most important process affecting the development of employees is the possibility of professional training and development of competencies improving the performance. Due to changes in the external and internal environment, it is necessary to periodically review and assess the effectiveness of the policies and procedures affecting the development and retention of the employees.
• Forestry and wood-processing industry are sectors based on renewable ecological natural resources of wood raw material. Wood mass processing should be based on sustainable development, which involves the economic and social development based on environment preservation. Green logistics, which leads to change in creating the product value, characterizes different possibilities to measure and minimize the ecological impact of logistics activities and puts emphasis on sustainable ecological orientation (Gunasekaran and Spalanzani, 2012). This is mainly waste separation and recycling.European markets, the Slovak economy is directly dependent on, require development of fi elds of industry, which have a certain specifi c position in the market (Bikár and Kmet'ko, 2015). Within the framework of the Slovak economy, this position is undoubtedly held by wood processing and forestry, which is the result of their comparative advantages. Wood processing and forestry of the Slovak Republic are relatively independent of the supply of raw material, and they can always show active balance of the foreign market. Wood processing and forestry, considering the positive state of raw material, good geographical location, and the acceptable energetic demand of wood processing, represent an important part of the Slovak national economy, and suggest good conditions for further development of small and medium enterprises (Sedliačiková et al., 2016).One of the ways how to increase the productivity of the wood processing and forestry industry and enable the increase of export of our production (mainly in wood processing and forestry), is building small and medium enterprises operating in the fi eld of wood processing and forestry via effective allocation of investment costs into production programs, which will increase the utilization of production capacities, lower the material and energetic demands, and enable knowhow in the fi eld of environmental management of small and medium enterprises.Small and medium enterprises (SMEs) are a crucial part of economic potential in most countries of the world, and this is not different in the Slovak Republic (Lesáková, 2012). A clear and explicit defi nition of terms "small" and "medium" does not exist. Approaches to defi ning SMEs are, therefore, different from author to author (Vavrová, 2014;Nováková, 2003;Ojurović at al., 2013). Small and medium-sized enterprises (SMEs) represent 99.8 % of all businesses in the EU. Defi ning a SME is essential, as the access to finance and the EU support programs are targeted specifi cally at these enterprises. Small and medium-sized enterprises are defi ned in the European Commission Recommendation 2003/361. The main factors determining whether an enterprise is a SME are: staff headcount, and total turnover or balance sheet. According to the EC recommendation, SMEs represent those enterprises in which the staff headcount is less than 250, whose annual turnover does not exceed 50 million Euros, and/or total balance sheet does not exceed 43 million Euros.
Th is paper presents the fi rst fi ndings of research that focused on the use of social media by Slovak regional towns. Social media, namely Facebook, are considered a powerful tool for various public administration activities that do not relate only to informing citizens, but also having them participate in decision-making and municipality governance. Th e paper points out the ways of social media usage by selected municipalities. Th e research was carried out in the months of February and March 2018 using a special tool for analyzing Facebook pages called Quintly and a questionnaire survey among the employees of the municipalities. Th e results indicate that municipalities use Facebook mainly for ex-ante informing and for asking citizens to vote in various competitions that can help the local government to gain funding for some public services. Calling for participation in decision-making is very limited. Th e paper also shows a comparative perspective that can be used by municipalities but also by other local or even national governments to work further with Facebook and adopt a social media use strategy.
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