The objective of the paper is to analyze the development of e-commerce in rural areas of North Western Russian District to develop agribusiness and preserve the environment. As far as the researches of development of the e-commerce of the Russian countryside are not ubiquitous, the paper, firstly, relies on the research of the development of e-commerce in Russia, at its whole, where the main market is situated in big cities, and the researches of rural e-commerce abroad. Secondly, the statistical and marketing data helps to enlighten the stage of the development of e-commerce in regions and define the main reasons of its immaturity. With the help of statistical and marketing data we also can suppose the real share of regional e-commerce. As far as its share is not too high for the moment, the list of the most possible goods and products to be produced and sold from rural areas is created along with some recommendations of work with ruralpopulation.
The paper pays attention to the limited opportunities of small businesses in the development of product promotion programs and logistic schemes. Most entrepreneurs turn to specialized firms or hire specialists. We propose to develop an algorithm (and in further program) for determining the product class, which can be used by any entrepreneur. After determining the product class, the user will be offered the entire suitable list of promotion tools including 4 groups: advertising, promotion, public relations, direct marketing and variants of delivery: types of vehicles, routes. This article attempts to solve the first problem - to develop a universal classification of goods and services. The classification includes 18 classes of goods and services.
The paper offers a look at the professional orientation of students in schools and universities as the main factor of motivation of young professionals. The results of the study among high school students (64 votes) and university students (47 votes) are presented. Identified key sources of information that help them make a decision to choose a profession, determinate assessments of understanding of their future profession, and changes in preferences over time. A half of students have problems with career orientation.
The objective of the article is to analyze the share and the amount of farm households in the regions of the North Western Federal District of Russia. The period chosen for the analysis makes from 2005 to 2019, excluding to year 2020 due to particular circumstances connected with COVID-19. We assume, that development of farm households, in case it takes place, should be supplemented by the creating different kinds of non-importables connected with agricultural industry. Those non-importables can be promoted and sold with the help of Internet and to diversify the main product farms, so to raise their incomes. All those suggestions are the main goal to contribute in rural poverty eradication which leads to outmigration, dying of the countryside and serios ecological problems. Those ecological problems cannot be solved by poor people, but we assume that farmers getting profit from their territory are interested in preserving the environment, and we find the confirmation of this statement on our field research.
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