The recent wave of mobilizations in the Arab world and across Western countries has generated much discussion on how digital media is connected to the diffusion of protests. We examine that connection using data from the surge of mobilizations that took place in Spain in May 2011. We study recruitment patterns in the Twitter network and find evidence of social influence and complex contagion. We identify the network position of early participants (i.e. the leaders of the recruitment process) and of the users who acted as seeds of message cascades (i.e. the spreaders of information). We find that early participants cannot be characterized by a typical topological position but spreaders tend to be more central in the network. These findings shed light on the connection between online networks, social contagion, and collective dynamics, and offer an empirical test to the recruitment mechanisms theorized in formal models of collective action.

The number of people using online social networks in their everyday life is continuously growing at a pace never saw before. This new kind of communication has an enormous impact on opinions, cultural trends, information spreading and even in the commercial success of new products. More importantly, social online networks have revealed as a fundamental organizing mechanism in recent country-wide social movements. In this paper, we provide a quantitative analysis of the structural and dynamical patterns emerging from the activity of an online social network around the ongoing May 15th (15M) movement in Spain. Our network is made up by users that exchanged tweets in a time period of one month, which includes the birth and stabilization of the 15M movement. We characterize in depth the growth of such dynamical network and find that it is scale-free with communities at the mesoscale. We also find that its dynamics exhibits typical features of critical systems such as robustness and power-law distributions for several quantities. Remarkably, we report that the patterns characterizing the spreading dynamics are asymmetric, giving rise to a clear distinction between information sources and sinks. Our study represents a first step towards the use of data from online social media to comprehend modern societal dynamics.

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Social media have provided plentiful evidence of their capacity for information diffusion. Fads and rumors but also social unrest and riots travel fast and affect large fractions of the population participating in online social networks (OSNs). This has spurred much research regarding the mechanisms that underlie social contagion, and also who (if any) can unleash system-wide information dissemination. Access to real data, both regarding topology--the network of friendships--and dynamics--the actual way in which OSNs users interact, is crucial to decipher how the former facilitates the latter's success, understood as efficiency in information spreading. With the quantitative analysis that stems from complex network theory, we discuss who (and why) has privileged spreading capabilities when it comes to information diffusion. This is done considering the evolution of an episode of political protest which took place in Spain, spanning one month in 2011.

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