This study aimed to explore the crisis communication strategy of DKI Jakarta and the Banten Provincial Government in handling Covid-19 through the @dkijakarta and @pemprov.banten Instagram accounts. According to SCCT, there are two functions of crisis communication, namely to ensure public safety and manage the reputation of the organization. This research was conducted using a qualitative content analysis method, where the researcher examined the content of the Instagram accounts @dkijakarta and @pemprov.banten in the period of June 2021. The results showed that DKI Jakarta and the Banten Regional Government used their Instagram accounts to disseminate instructions on handling Covid-19 and at the same time to publish their performance in overcoming the crisis. However, more posts contained performance details than instructions. Hence, the West Java Regional Government prioritized the image of their institution, rather than managing the public’s safety. In addition, the researchers found that in providing instructive messages, @dkijakarta and @pemprov.banten used a persuasive strategy, which combined logical and emotional aspects to create behavior changes. Keywords: crisis communication, government communication, social media
AbstrakPara milenial memiliki ketergantungan terhadap gadget dan internet dalam memilih media hiburan. Televisi konvensional (free to air) yang berjaya selama puluhan tahun, harus bersaing dengan berbagai media untuk merebut hati para milenial. Salah satunya adalah layanan over-the-top atau konten video berlangganan melalui jaringan internet. Amazon Prime Video, Catchplay, Iflix, Mola TV, Netflix, Vidio, VIU, Disney+Hotstar, RCTI+, WeTV, dan Vision+ adalah contoh platform over-the-top yang ada di Indonesia. Penelitian ini bertujuan untuk mengetahui perubahan konsumsi media televisi dengan keberadaan over-the-top di kalangan milenial. Penelitian ini dilakukan dengan metode kualitatif deskriptif. Pengumpulan data dilakukan melalui wawancara dan studi literatur. Analisis data dilakukan dengan melakukan kondensasi data, penyajian data, penarikan kesimpulan dan verifikasi. Hasil penelitian menunjukkan terjadinya pergeseran pola konsumsi media di kalangan milenial. Over-the-top memberikan kepuasan dari sisi fleksibilitas, ketiadaan gangguan commercial break dan ragam tayangan yang dapat dipilih. Namun, over-the-top memunculkan ketidakpuasan karena biaya berlangganan yang dikenakan dan jaringan internet yang tidak memadai. Kata Kunci: analisis audiens, milenial, over-the top, preferensi media, televisi AbstractMillennials depend on gadgets and the internet to choose entertainment media. Conventional television (free-to-air) which has triumphed for decades, must compete with various media to attract the millennials. One of them is over-the-top or subscription video content through the internet. Amazon Prime Video, Catchplay, Iflix, Mola TV, Netflix, Vidio, VIU, Disney+Hotstar, RCTI+, WeTV, and Vision+ are examples of over-the-top platforms in Indonesia. This research aims to find out changes in television media consumption with the existence of over-the-top among millennials. This research was conducted using a qualitative descriptive method. Data collection was conducted through interviews and literature studies. Data analysis was carried out by data condensation, data display, conclusion drawing and verification. The results showed a shift in media consumption patterns among millennials. Over-the-top provides satisfaction in terms of flexibility, the absence of commercial breaks, and the variety of shows. However, over-the-top raises dissatisfaction due to subscription charges and the inadequate of internet connection. Keywords: audience analysis, millennials, media preferences, over-the top, television
The UNY Gunungkidul campus was built in 2020 with the aim of leveling and improving the quality of high school education in DIY. The opening of the UNY vocational campus in Gunungkidul shows an opportunity because there is no public campus in the district. In the midst of the COVID-19 pandemic, UNY used several media to carry out promotional activities with all limitations. Despite the various limitations, UNY has intensively promoted through social media. This research used a qualitative descriptive approach. The technique of determining the informants was selected using purposive sampling. Researchers conducted research through the stages of observation and interviews. From the research results, it can be seen that UNY Gunungkidul uses 5 social media platforms in conducting promotions, namely Instagram, Twitter, Youtube, WhatsApp and Facebook. WhatsApp, Instagram Live and Youtube Live are the platforms most often used by students to find more information.
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