To meet the challenges to the industry of increasing hydrocarbon demand, increasing well complexity, reduced employee experience levels and the large physical distances between operational centers, advances in digital technologies are being increasingly leveraged by both operator initiatives and service company initiatives such as Halliburton's Digital Asset. Terms such as "smart wells" and "real time" have become more commonplace. Data is being generated faster than ever. The ability to interpret this data, model the data and implement optimized solutions in real time is critical to operational success. The demands placed on operating in a cost efficient manner, with greater returns on investment are ever present.The use of a Knowledge Management collaboration tool, a key component of the Digital Asset, helps to meet these challenges by providing a real time collaborative environment which spans global operations, supports and develops synergies between multiple disciplines and transcends geographical and language barriers. Through its use an intentional shift in focus has taken place from centrally located sources of expertise to virtual ones. Virtual centers of collaboration empower users to collaborate, problem solve and share knowledge on demand. Any user, i.e. employee, can rapidly access the global expertise needed to put well challenges, potential solutions and increasing volumes of data and information in appropriate context. Through access to these extended resources employees can solve problems more efficiently and offer better solutions. Technical experts can cover more ground. Collaboration is facilitated by dedicated personnel who maintain a vital link with local, regional, and global technology leaders.Examples from Canada, where the use of this approach contributed to an HTHP well being saved, along with an estimated cost of $15 million, from China where urgent advice was delivered to a rig experiencing an underground blowout and from Brazil where global experts collaboratively contributed to solving a wellbore stability problem will demonstrate how real time collaborative solutions are developed and moved from the virtual to real world environment to improve operational service delivery to external clients in the global market place. Lessons learned, best practices and strategies employed to engage users in the use of this collaborative environment are outlined.
To meet the long-term technology and performance needs of the upstream industry, the present and future market must first be understood and then acted upon. A collaborative knowledge management (KM) system complements other market assessment tools by harnessing the collective capability and experience of an organization's employees to more effectively identify, communicate and act on customer needs, market knowledge and potential solutions. While many companies' KM efforts are focused on technical problem solving and/or employee development, a KM system can also be used to develop better organizational and individual understanding of, and more importantly, adaptation to the market. Any employee can initiate or participate in collaborative communication to actively share and discuss customer needs, competitor activities, new technology applications and successes. Any employee can submit ideas for new or improved products to meet their local market needs. Where appropriate, these ideas are collaboratively reviewed, improved and validated through KM. We use our KM system to better understand the market and drive innovation. Examples demonstrate the use of collaborative discussion to share market intelligence, clarify market assumptions, harness the 'wisdom of the crowd' in collecting and validating new product/service ideas and transfer technology. KM tools and collaborative activity show promising value in improving market understanding and driving technology innovation. Halliburton broadly defines knowledge management as a systematic approach to getting the right information to the right people at the right time. Often the 'right information' pertains to market needs, new ideas or new technology. Knowledge Management Effort Overview There are many definitions for knowledge management. Halliburton prefers "a systematic approach to getting the right information to the right person at the right time." This is an adaptation of the American Productivity & Quality Center's (APQC) definition: "A set of strategies and approaches to create, safeguard and use knowledge assets (including people and information), which allows knowledge to flow to the right people at the right time so they can apply these assets to create more value for the enterprise." The company's KM approach is centered on developing and supporting communities of practice that meet the needs of the organization. While providing access to common portal processes and tools, it is believed each community has unique needs and distinct business objectives. However for the purposes of this discussion, the precise definition of KM adopted by a company is not critical. What matters most is the level and type of collaboration among employees that a KM system enables. At the heart of these communities is the ability to communicate and collaborate around relevant topics. The collaboration tool enables anyone in the organization to:Ask a questionPush knowledge (best practice, idea, etc.) proactively to the communitySee the original question/issue and all replies in one placeReply with an answer or opinionLearn on demand by searching previous discussions and accessing managed content Issues involving one or more communities can be shared to increase collaboration and gain additional perspective. While these discussions typically involve technical or operational problem solving related to the communities, we see an increasing amount of collaboration occurring around planning, innovation and strategy. Dedicated knowledge brokers for each community provide full time administration to facilitate that community's KM effort.
Many papers inside and outside our industry have discussed tapping into the 'wisdom of the crowd' to meet organizational needs. Many papers have also discussed the need - and methods - to innovate. So perhaps we need to ask ourselves how we can tap into the 'creativity of the crowd' to better understand what needs to change, identify opportunities for improvement or new market spaces to explore, share technologies across disciplines and industries and attract new types of talent. Cultivating and supporting innovation can be a significant challenge within any organization. Empowering people to generate new ideas should be a part of successful business organization. One should be mindful that innovation knows no boundaries and can happen for anyone at anytime. This becomes apparent within each of us when we ask "What if…?" There are several challenges in capturing these innovative thoughts in the proper context and putting them in front of the appropriate audience. This includes creating a mechanism for stakeholders to share their ideas, a process for management review and monitor submissions, the ability to bounce ideas off the 'wisdom of the crowd' and tools to connect the R&D effort to stakeholders throughout the development process. We have addressed this challenge through the creation of an IDEA system and using existing knowledge management tools to affect the development and commercialization process. The approach allows the entry and tracking of submissions through the process while maintaining intellectual property security. This paper discusses cases where these new tools and processes effectively managed and nurtured innovation within and between product service lines. Typical barriers that have hindered end users from sharing innovative ideas will be highlighted along with solution measures utilized. Finally, areas of future exploration related to the effort will be identified. Introduction Do you know those moments when you ask "what have we gotten ourselves into?" In late 2004, the management team of our division within a major oilfield service company challenged the marketing and knowledge management (KM) team to leverage our existing KM tools and improve the innovation process. A senior manager had read an article on James Surowiecki's book "Wisdom of Crowds", thought it made a lot of sense and wanted to see how our KM tools could allow the "crowd" of our employees to interact and collaborate on new ideas that could lead to new products and services. This sounded like fun and we took it on with a passion. Little did we realize the scope of the challenge. Three years later, we continue to explore and expand on our successes surrounding innovation. The challenge was generally aimed at improving the way new products are brought to market by filling gaps in the existing Innovative Product Commercialization (IPC) process (our company's product development and commercialization process) with a specific goal of greatly increasing the number of ideas filling the IPC pipeline. We're not alone. In the last few years, several books, papers and presentations inside and outside our industry have discussed tapping into the 'wisdom of the crowd' to meet organizational needs. Many more papers have also discussed the need - and potential methods - to drive innovation and research within the upstream oil and gas industry.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.