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A content analysis was performed on 800 lonely hearts advertisements that represented equally advertisers of both sexes and 40 years of life. It was found that women were more likely than men to offer attractiveness, seek financial security, express concerns about the potential partner's motives, and seek someone who was older. In complementary fashion, men were more likely than women to seek attractiveness, offer financial security, profess an interest in marriage, and seek someone who was younger Both offers of and demands for financial security varied systematically with age, but concerns about appearance and character did not. In support of the hypothesis that people tend to seek partners whose level of social desirability closely approximates their own, a low but significant correlation was found between the overall level of social desirability revealed by the advertiser and the overall level of social desirability of the partner sought. In addition, good-looking advertisers of both sexes sought good-looking partners, and good-looking women sought well-to-do men. It is suggested that lonely hearts and other classified advertisements are a useful source of data for future research.

This research examines the hypothesis that novel stimuli elicit antagonistic response tendencies, producing a tension state (response competition). Such tension was seen as eliciting (a) negative affect and (6) exploratory behavior. 108 5s explored stimuli, rated them for affect, or provided an indication of the response competition elicited. Inverse relationships between response competition and attitudinal liking (p < .01) and between attitudinal liking and exploratory behavior (p < .005) were obtained, while the results did not support the hypothesized positive relationship between response competition and exploratory behavior. Repeated exposure of initially novel stimuli was hypothesized as reducing response competition and its associated negative affect. This process could account for recent evidence that stimulus exposure is a sufficient condition for increasing the favorability rating of that stimulus. 24 Ss saw stimuli 0, 1, 2, 5, 10, and 25 times. An assessment of response competition afterwards indicated that response competition decreased as a function of repeated stimulus exposures (p < .01).

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The present study compares the career‐related interests and values of Asian‐American and Caucasian‐American college students and explores the relationships among career interests, perceived control, and acculturation. Career‐related interests were defined by Holland's (1959, 1985a) model of vocational personality types and work environments, and career‐related values were defined by Schein's (1987) career anchors. The Career Anchor Inventory (Nordvik, 1991), the Self‐Directed Search (Holland, 1991), and the Spheres of Control Scale (Paulhus & Van Selst, 1990), were completed by 184 Asian‐American and 130 Caucasian‐American undergraduate students. The Asian‐Americans also completed the Suinn‐Lew Asian Self‐Identity Acculturation Scale (Suinn, Rickard‐Figueroa, Lew & Vigil, 1987). In comparison to Caucasian‐American students, Asian‐American students showed higher interest in the Investigative and Conventional vocational categories, but lower interest in the Social category. Asian‐American subjects were lower in perceived control in the Personal and Interpersonal spheres. Among the Asian‐Americans, acculturation was positively correlated with perceived control in the Personal and Interpersonal spheres and with the Enterprising vocational category. Acculturation was negatively correlated with Investigative and Conventional interests.

A series of four experiments was carried out in an effort to specify some conditions which may modify the relationship between frequency of stimulus exposure and attitude. Utilizing a within-subjocts design, Experiments I, Ila, and lib demonstrated significant exposure effects when the maximum number of exposures was 9, 27, or 81. There was no tendency toward satiation, even at very high exposure levels. However, the level of affect for the maximum number of exposures was virtually identical across experiments, suggesting the possible relative nature of the exposure effect. Supporting this proposition, in Experiment III frequency was manipulated on a between-subjects basis, and the exposure effect failed to occur. In Experiment IV, however, exposure to stimuli was manipulated as a within-subjects variable, while affective ratings were made on stimuli of a single frequency class. A significant exposure effect resulted. The results of the four experiments indicate that the exposure effect will occur when the frequency manipulation is performed on a within-subjects basis. The effect will obtain on a between-subjects basis only if the stimuli differ in distribution or the scale values are unambiguous.

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