This study aims to calculate the maximum profit from selling Bella Bakery's white bread and donuts and to determine the use of the simplex method on raw material constraints experienced by Bella Bakery. In addition, this study utilizes the POM-QM software for windows software to estimate the maximum profit obtained from each production of white bread and donuts at Bella Bakery so that it has an accurate estimate. This research method includes problem identification, problem solving model selection, data collection, data processing and analysis, model implementation, and results evaluation. The results show that the simplex method can be used to determine the maximum profit at Bella Bakery. The maximum profit earned by Bella Bakery is Rp. 200,000 by producing only one type of product, namely donuts with a total of 50.1 boxes or 501 pieces. In addition, the POM-QM for windows software is very useful to help determine the maximum profit quickly, precisely and accurately.
Abstract. Before the internet appeared, consumers usually talked about various kinds of products and services directly or face to face. This can be considered as word of mouth (WOM) communication. However, along with the internet, there has been a shift related to word of mouth (WOM) to electronic word of mouth (e-WOM). e-WOM is carried out based on experiences related to feelings after using a product or service. Usually consumer feelings will lead to a sense of satisfaction or not after using a product or service. In carrying out e-WOM activities, everyone must have different goals which are in accordance with the motivation of each individual. One thing that is considered important when doing e-WOM is altruism motivation. This study aims to determine the effect of altruism on consumer behavior to share e-WOM. This type of research is classified as associative research. The population in this study are all students of the Faculty of Economics and Business, Majalengka University who use Tokopedia e-commerce. The sample in this study amounted to 100 people who were taken using accidental sampling technique. The data analysis method used multiple linear regression analysis which first tested the research instrument and the classical assumption test, then tested the hypothesis of the SPSS 21 program. Based on the hypothesis test, it was found that altruism motivation has a positive and significant effect on e-WOM behavior. That is, the higher the altruism possessed by consumers, the higher the willingness of consumers to carry out e-WOM on Tokopedia e-commerce.
This research is a development of previous research. In this study, customer satisfaction is divided into two, namely transaction-based satisfaction and overall satisfaction. This type of research is associative research. This research takes the title: "The Influence of Core Service Quality and Encounter Service Quality on Switch Intention: A Mediation Role of Customer Satisfaction (Study on visitors to Hotel Fitra and Hotel Garden Majalengka)". The purpose of this study was to determine the partial effect of core service quality and encounters on switching intentions with mediating factors of customer satisfaction (transaction-based satisfaction and transaction-based satisfaction). The population in this study were all visitors to the Fitra hotel and the Garden Majalengka hotel. The number of respondents in this study amounted to 315 people who were taken using the sampling technique used was purposive sampling. The data analysis technique uses structural equation modeling (SEM) with the help of AMOS 21 software. The results of this study indicate that 1) the quality of the encounter service has a negative effect on the intention to switch, 2) the quality of the core service has no effect on the intention to switch, 3) the quality of the encounter service has a positive effect on transaction-based satisfaction, 4) the quality of the encounter service has a positive effect on overall satisfaction, 5) core service quality has a positive effect on overall satisfaction, 6) transaction-based satisfaction has a negative effect on switching intentions, 7) overall satisfaction has a negative effect on switching intentions, 8) transaction-based satisfaction mediates the negative effect of encounter service quality on switching intentions, 9) satisfaction overall mediates the negative effect of service quality encounter on core service switching intentions positively affects customer satisfaction, and 10) overall satisfaction mediates the negative effect of core service quality on switching intentions.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.