The current research aims to propose a framework of the effects of behavioral factors of theory of planned behavior and psychological traits factors on students' entrepreneurial intention, measuring the size of effect, the circumstances under which the effect is clearly observed and studying the weighted effect of each of the behavior and traits elements. A questionnaire was adopted from previous studies and directed to students in the Egyptian universities. A total number of 430 respondents were considered and data were analyzed using AMOS through conducting SEM models for examining the effect of behavior and traits. Results showed that there is a significant effect of attitude toward behavior on students' entrepreneurial intention, while there is an insignificant effect of traits.

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Measuring the effectiveness of social advertising campaigns in shaping youths' behavioral intentions, with the moderating role of advertising skepticism (The Macrotheme Review 2 (7), Winter 2013