Much emphasis in computation has been put on the potential of building information modelling (BIM) and other software in the coordination of the design and construction process and on building performance. What, however, can modelling techniques offer to shift the focus to simulating the user experience? Shrikant Sharma and Al Fisher of Buro Happold SMART Solutions, which offers specialist computational innovation services to external clients, describe how their team has developed SMART Move, a crowd‐modelling software that has been used in the development of the designs for Wilkinson Eyre's Exeter University Forum and Foster + Partners' Thomas Deacon Academy.
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