Previouswork in slogan generation focused on utilising slogan skeletons mined from existing slogans. While some generated slogans can be catchy, they are often not coherent with the company’s focus or style across their marketing communications because the skeletons are mined from other companies’ slogans. We propose a sequence-to-sequence (seq2seq) Transformer model to generate slogans from a brief company description. A naïve seq2seq model fine-tuned for slogan generation is prone to introducing false information. We use company name delexicalisation and entity masking to alleviate this problem and improve the generated slogans’ quality and truthfulness. Furthermore, we apply conditional training based on the first words’ part-of-speech tag to generate syntactically diverse slogans. Our best model achieved a ROUGE-1/-2/-L
$\mathrm{F}_1$
score of 35.58/18.47/33.32. Besides, automatic and human evaluations indicate that our method generates significantly more factual, diverse and catchy slogans than strong long short-term memory and Transformer seq2seq baselines.
Weakly-supervised text classification aims to induce text classifiers from only a few userprovided seed words. The vast majority of previous work assumes high-quality seed words are given. However, the expert-annotated seed words are sometimes non-trivial to come up with. Furthermore, in the weakly-supervised learning setting, we do not have any labeled document to measure the seed words' efficacy, making the seed word selection process "a walk in the dark". In this work, we remove the need for expert-curated seed words by first mining (noisy) candidate seed words associated with the category names. We then train interim models with individual candidate seed words. Lastly, we estimate the interim models' error rate in an unsupervised manner. The seed words that yield the lowest estimated error rates are added to the final seed word set. A comprehensive evaluation of six binary classification tasks on four popular datasets demonstrates that the proposed method outperforms a baseline using only category name seed words and obtained comparable performance as a counterpart using expert-annotated seed words 1 .1. We propose a novel combination of unsupervised error estimation and weakly-supervised text classification to improve the classification performance and robustness.2. We conduct an in-depth study on the impact of different seed words on weakly-supervised text classification, supported by experiments
Abstract:In this study, we investigated the effect of viewpoint density and speed of motion on perceived smoothness of viewpoint transitions. The effect of viewpoint density was examined for two types of viewer motion: forward and lateral motion. In both cases, we found that perceived smoothness varies with viewpoint density. We also found the number of viewpoints required to maintain a certain level of perceived smoothness varies inversely with speed of movement represented.
Weakly-supervised text classification aims to induce text classifiers from only a few userprovided seed words. The vast majority of previous work assumes high-quality seed words are given. However, the expert-annotated seed words are sometimes non-trivial to come up with. Furthermore, in the weakly-supervised learning setting, we do not have any labeled document to measure the seed words' efficacy, making the seed word selection process "a walk in the dark". In this work, we remove the need for expert-curated seed words by first mining (noisy) candidate seed words associated with the category names. We then train interim models with individual candidate seed words. Lastly, we estimate the interim models' error rate in an unsupervised manner. The seed words that yield the lowest estimated error rates are added to the final seed word set. A comprehensive evaluation of six binary classification tasks on four popular datasets demonstrates that the proposed method outperforms a baseline using only category name seed words and obtained comparable performance as a counterpart using expert-annotated seed words 1 .
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