The study was conducted in order to study the current state and development trends of the economic potential of agricultural enterprises in Kyzylorda region of the Republic of Kazakhstan, as well as to determine the innovative development directions and increase the efficiency of agricultural production. The study found that in recent years, the production of gross agricultural output in the period 2016-2020 increased by 1.8 times, in the gross output structure the share of livestock decreased by 2.9%, the share of crop production increased by 3.2%. That is, we can conclude that the agricultural enterprises of Kyzylorda region began to pay more attention to the production of crop products. In almost all administrative districts of Kyzylorda region, there was an increase in gross agricultural output by an average of 1.8 times. A further increase in agricultural production creates great potential for its export, which will solve many problems that reduce the profitability of agricultural production in Kyzylorda region of the Republic of Kazakhstan and limit its export. Such problems include low material and technical equipment of production; lack of modern highly productive zoned varieties of agricultural crops; lack of deep processing of agricultural products, as well as integration between the areas of agro-industrial production, such as processing, storage, transportation. As directions for innovative development and improving the efficiency of agricultural production, the following are proposed: expanding the composition of the crop rotation and the use of highly productive varieties that allow increasing crop yields; formation of investment funds from extra-budgetary and budgetary sources; use of the leasing mechanism as an effective tool to ensure the production of the necessary equipment at affordable prices
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