Cognitive neuroscience techniques are used in many different domains. Among them is marketing research. The general assumption driving such research is that human brain activity can provide marketers with information that cannot be obtained otherwise. The aim of this article is to show, how cognitive neuroscience techniques and neurometrics can be helpful in determining the appropriate time for advertising a product. The study was conducted with the use of the advertisement for dietary supplement enhancing the cognitive abilities. The experiment presented in the paper consists of two parts. The first one was conducted two months before the exams and the second one - during exams It was arranged this way to check, if the students would show more interest in the advertisement when they have examinations (in the “right” time) and if the neurometric indexes are able to capture such interest by showing statistically significant difference between these two periods.

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Epilepsy is one of the widespread disorders. It is a noncommunicable disease that affects the human nerve system. Seizures are abnormal patterns of behavior in the electricity of the brain which produce symptoms like losing consciousness, attention or convulsions in the whole body. This paper demonstrates an effective electroencephalogram (EEG) based seizure detection method using discrete wavelet transformation (DWT) for signal decomposition to extract features. An automatic channel selection method was proposed by the researcher to select the best channel from 23 channels based on maximum variance value. The records were segmented into a nonoverlapping segment with long 1-S. The support vector machine (SVM) model was used to automatically detect segments that contain seizures, using both frequency and time domain statistical moment features. The experimental result was obtained from 24 patients in CHB-MIT database. The average accuracy is 94.1, sensitivity is 93.5, specificity is 94.6 and the false positive rate average is 0.054.

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Recommender systems suffer a set of drawbacks such as sparsity. Social relations provide a useful source to overcome the sparsity problem. Previous studies have utilized social relations or rating feedback sources. However, they ignored integrating these sources. In this paper, the limitations of previous studies are overcome by exploiting four sources of information, namely: explicit social relationships, implicit social relationships, users' ratings, and implicit feedback information. Firstly, implicit social relationships are extracted through the source allocation index algorithm to establish new relations among users. Secondly, the similarity method is applied to find the similarity between each pair of users who have explicit or implicit social relations. Then, users' ratings and implicit rating feedback sources are extracted via a user-item matrix. Furthermore, all sources are integrated into the singular value decomposition plus (SVD++) method. Finally, missing predictions are computed. The proposed method is implemented on three realworld datasets: Last.Fm, FilmTrust, and Ciao. Experimental results reveal that the proposed model is superior to other studies such as SVD, SVD++, EU-SVD++, SocReg, and EISR in terms of accuracy, where the improvement of the proposed method is about 0.03% for MAE and 0.01% for RMSE when dimension value (d) = 10.