Innovation is the fuel for continuous improvement; it is the exploitation of the opportunity to create market differentiation & competitive advantage. Innovationʼs centrality and importance in international operations have been a subject of enduring debate in the age of globalisation. There are two significant changes on the business environment happening in these days which will change the business environment rapidly, and those two are One Belt, One Road (OBOR) and the Fourth Industrial Revolution (4IR) in the world. Sri Lanka as a small island nation will have an impact on this business environment change. Our neighbouring countries such as India Thailand has started working on this revaluation to upgrade their countries to suit the requirement for the exponentially growing business world. Organisations need to continuously respond to changing market pressures to ensure customer satisfaction is achieved to create growth for the business. In its broadest sense, Innovation includes any business change that results in the new value created. Searching for opportunities to create new value from which we can build sustainable growth is an on-going business challenge, one that is made harder by competitors who are striving for their market share.
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