Media promosi menjadi hal penting untuk setiap perusahaan. Pentingnya strategi yang dilakukan untuk meningkatkan target pencapaian penjualan produk maupun jasa, agar konsumen dapat mendapatkan informasi tentang apa yang sedang di jual oleh perusahaan PT Trinusa Travelindo (Traveloka) memiliki Kantor pusat yang terletak di Wisma 77 Tower 2, Lt 21, Jl. S. Parman No.Kav 77, Slipi, Kec. Palmerah, Kota Jakarta Barat. Masalah yang terjadi pada Perusahaan adalah hanya menggunakan media video yang dinilai kurang interaktif dan inovatif sehingga belum bisa memenuhi selera pasar dalam hal media promosi.Oleh sebab itu perancangan video iklan dengan gaya penyampaian informasi yang lebih atraktif dan lebih lengkap, update dan menarik sehingga dapat menunjang program promosi.. Metode penelitian yang digunakan adalah pengumpulan data, analisa SWOT, Analisa perancangan media, dan konsep produksi media (KPM): pre production, production, dan postproduction. Hasil dari penelitian ini berupa perancangan video promosi Traveloka yang diharapkan dapat membantu periklanan dalam meningkatkan jumlah konsumen. Kata Kunci ___ Video Promosi, Informasi, perancangan.
Beef cattle farmers in Soko District are still based on prices from intermediary traders because there is no benchmark price from the government, so farmers have a weak bargaining position. The purpose of this research was to determine the level of marketing efficiency of beef cattle in the marketing channel. The study was conducted in Soko District, Tuban Regency, with 60 respondents consisting of 43 breeders, 14 collectors, and three slaughters. The research was conducted from March to June 2022. A sampling of breeders was carried out by purposive sampling, and snowball sampling was carried out to identify the marketing channels. The analysis was done by identifying marketing channels and functions, analyzing marketing margin, farmer's share, marketing efficiency, and profitability index on each marketing channel. The study results showed that there are two models of marketing channels. The first model is called model A, a marketing channel for cattle, and model B, a marketing channel for beef. The marketing channel for the cattle, channel I Model A, is the most efficient. In contrast, the marketing channel for the meat, channel I Model B, is more efficient than Channel II Model B. Based on farmer's share calculations and marketing efficiency, the four marketing channels are efficient because has a farmer's share value of >50% and marketing efficiency of <5%. Breeders are advised to choose the shortest channel in marketing beef cattle. Beef cattle at a young age can be sold through channels I model A and II model A because these channels are already efficient according to margin analysis, farmer's share, marketing efficiency, and profitability index. For beef cattle with mature ages, breeders can sell directly to slaughters such as channel I model B so that breeders can get maximum profits.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.